Those days are over when Indian hotel owners consumed whatever brand owners offered and signed on dotted lines to have brand flags flying on top of their assets. The Indian hotel owners have come a long way in taking informed and sensible decisions as regards management contract making the brands sweat for each contract in the bargain. With a matured eco-system of experienced consultants, legal advisors in tow, Indian owners have been able to turn the tables on the brands. P Krishna Kumar
explores how the balance of power is fast shifting in favour of asset owners in the Indian hospitality.