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HOTELS launches its new global brand in India

Thursday, March 15, 2012, 13:00 Hrs  [IST]
By HBI Staff | Mumbai

Online hotel booking website has recently launched its new, globally unified brand in India. operates 15 local language sites in the Asia Pacific region and now all these sites, which include Australia, New Zealand, Japan, South Korea, China, Hong Kong, India, Singapore and Malaysia, will display the new branding.

“Over the past twenty years, has evolved to become a global, fully integrated web, social and mobile booking company, with the expertise to find our customers the perfect place to stay wherever they wish to travel. In light of this, it is important that our branding should reflect our position as a global player and industry leader,” said Johan Svanstrom, Vice President and Managing Director, Asia Pacific,

The change in India follows the launch of the new brand in North America last month. Additional changes to the global branding will continue throughout this year, with most countries seeing the largest part of the change in the second quarter of 2012. Changes, include new advertising campaigns, logos, strapline and in some countries, a new website, stated release.

The new logo comprising the ‘H’ icon as well as the word mark, along with sub-logo’s differentiate the various customer benefits. provides more than three million guests reviews and around 150,000 hotels across the globe, plus travel expertise on the website and social media channels, added the release.

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