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Jyoti International Food keen to expand Sbarro footprint across North & Eastern India

Looks for 8 to 10 outlets in Delhi NCR before expanding to other cities

Tuesday, September 23, 2014, 14:00 Hrs  [IST]
By HBI Staff | New Delhi

Jyoti International Food Pvt. Ltd.. a food services and supply chain company, which is the Master Franchisee for the US –based Pizza chain, Sbarro, for North and Eastern India , is keen to establish the brand presence across 15 states in coming years.  JIFPL has opened their first Sbarro outlet in HUDA City Centre metro station in Gurgaon, Delhi NCR early this month.   A fast-casual  (QSR) dining concept restaurant serving Italian-American cuisine, Sbarro is internationally known for New York –style large Pizza  and Pizza by slice concept.  Besides Pizzas, the Sbarro also serves salads, pastas, deserts, cold beverages,  etc.

Talking to Hospitality Biz, Akhil Puri, CEO, Sbarro North & East India said that the intention is to establish about 40 stores across these two regional markets  in the next five years.  However, the focus initially will be to have a strong footprint in the Delhi NCR market in the first year.  “We want to establish at least eight to 10 stores in the Capital region initially before exploring markets like Punjab, Gujarat, Kolkata, etc.,” he said.   When asked about the expansion model, Puri said that the company wanted to set up at least five to six own outlets, before going for sub-franchisee expansion.  

Speaking about the brand differentiators, Puri said that  all food are cooked and served at the outlet with fresh ingredients.  “Our USP is our New York style large Pizza.  Pizza by slice is another USP at Sbarro. Consumers have the choice to order the whole large Pizza or in Slices,” he said.  He said that Sbarro follows the QSR format internationally, and can be part of retail Malls, food courts, hi-street formats, etc.  As far as real estate space is concerned, Puri said that it can vary between 600 sqft and 2000 sqft depending on the location.  

JIFPL , a ten-year-old company which is into food services and supply chain management, has been a logistics partner for many established restaurant chains in the country.  Puri said that the company’s foray into the food services business with Sbarro was part of the diversification and “forward integration” of the business.

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