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Third Indian Wine Consumers Choice Awards (IWCCA) to be held on Jan. 10 in Mumbai

Tuesday, January 6, 2015, 15:30 Hrs  [IST]
By HBI Staff | Mumbai

All Things Nice (ATN), a platform to introduce and educate the Indian consumer on all things nice ranging from wines, cognacs, single malts and beer to cheese, charcuterie and gourmet food, will organise the third edition of Indian Wine Consumers Choice Awards (IWCCA) at Sofitel Hotel Bandra Kurla Complex on January 10. Going into the third edition, the organizers, ATN, has introduced a new concept of selection of labels for consumer choice awards in which consumers will taste the wines blind, unaware of the brand name or price point thereby allowing an unbiased judgment based purely on the quality of the wine. The only information provided would be the grape varietal and the wine will be judged on the basis of its aroma, color and palate.

The aim of IWCCA is to give Indian consumers an opportunity to judge for themselves and on behalf of other consumers the best Indian wines available in the country. This annual accreditation opens the doors for consumers to acknowledge and celebrate new vintages and new wines launched in the market as well as provide insight to wineries about what the burgeoning Indian market is inclined towards.

“We hope this initiative will bring to the forefront wines that deserve recognition as well as provide valuable feedback to wineries on consumer preferences. Look out for the IWCCA medal stickers on the next bottle of wine you buy at your retail store,” says Nikhil Agarwal, Sommelier and Director of All Things Nice and the brainchild behind the IWCCA.

This competition will unearth an independent list of India's finest wines judged by the very people who drink them. The consumers taste the wines blind, unaware of the brand name or price point thereby allowing an unbiased judgment based purely on the quality of the wine itself. “We are eager to find the general consensus on what the Indian palate prefers. We strongly believe in the Indian wine industry and hope that this platform will create an independent view on consumer likes and dislikes”, adds Agarwal.

 
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