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TBM launches ‘Your GPS to the Heart of India’ at Global Panorama Showcase 2015

The Showcase witnessed participation of over 100 exhibitors and hosted buyers

Tuesday, February 17, 2015, 13:30 Hrs  [IST]
By HBI Staff | Mumbai

In recent years, the tourism potential of Tier-II and III cities of India has been growing rapidly, and Central India, comprising of Chhattisgarh, Madhya Pradesh, and the Marathwada and Vidarbha regions of Maharashtra, has emerged as a big destination and source market. TravelBiz Monitor unveiled a research manual, ‘Your GPS to the Heart of India’ at the Global Panorama Showcase (GPS) 2015 held from February 8-10, 2015 in Nagpur.

The research manual, brought out in association with Global Panorama Showcase, is based on an extensive survey conducted by Madhu Saliankar, Director, Entreps Solutions, and her team, and highlights the importance of Central India as a tourism source market. Covering almost 100 cities and towns, a total of 196 travel agents from the region were tapped for incisive information on the market potential and scope. The survey conducted for this research yielded interesting data and uncovered a gold mine of a market waiting to be tapped and exploited. It is a strongly trade-driven market where the travel agent retains a strong impact even in this age of Internet bookings and information overload and glut of websites offering information and packages.

The growing potential of Central India has also been reiterated by the success of GPS, the annual expo organised by Jagsons Travels, which has emerged as a major platform for industry players in the region.

This year, the event with the theme, ‘Explore the Heart of India’ witnessed participation of over 120 exhibitors and more than 350 buyers, including 100 hosted buyers from Central India. Tourism Malaysia was the Country Partner and Maharashtra Tourism Development Corporation (MTDC) was the State Partner for the event, which also had about 14 tourism boards participating.

“The main focus of GPS is to meet, network, educate and empower agents from Tier-II and III cities of Central India and give them a greater exposure to available products and services to cater to their clientele in a much more professional and organised manner. The workshops held at the event were interactive and allowed the participants to ask questions relating to destinations, products, and visas, which will help them in creating itineraries and explaining it to their customers better,” stated Harmandeep Singh Anand, Managing Director, Jagsons Travels.

Other partners for the event included Lavasa as the Smart City Partner, York University in Canada as Global Education Partner, as Sporting Events Partner, InterGlobe Technology Quotient and Travelport as Technology Partners, Outbound Marketing and OM Tourism as Global Destination Partners. TrawellTag-Cover More was the Travel Assistance Partner while IndiGo was the Airline Partner. EntReps Solutions was the Marketing Partner for the event. The event also had local and international hotel chains, airlines, DMCs, cruise liners, travel insurance providers, visa service providers, and other ancillary service providers participating as exhibitors. A post-event FAM tour to Pench National Park & Tiger Reserve for hosted buyers and media was conducted, in partnership with Tathastu.

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