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MaximRMS- RezNext partner to demystify revenue management for hoteliers

Tuesday, April 14, 2015, 13:00 Hrs  [IST]
By HBI Staff | Bangalore

Maxim Revenue Management Solutions (MaximRMS), a world leader in pricing, forecasting and profit optimisation technology for the hospitality industry, and RezNext, a leading real-time distribution technology company, recently announced their strategic partnership, a release stated.

Through this partnership, RezNext is distributing a custom-tailored version of the MaximRMS e.FLEX revenue management system throughout India, Middle East, North Africa and Southeast Asia. Named ‘ReV powered by Maxim’, the MaximRMS revenue management system is fully integrated with the complete suite of RezNext products.

Mike Kistner, Chief Executive Officer, RezNext Global Solutions, said “Revenue management, especially in emerging markets like India has been mostly adopted by the large chains and 5 star properties. With this partnership with Maxim, we are demystifying revenue management by providing a simple technology solution that can provide the most advanced analytics, “ he said. ReV powered by Maxim is expected to empower revenue managers across all star categories of hotels to understand demand periods better, identify booking pace and leverage recommendations to optimise revenue. The solution is fully integrated with PMS, GDS and OTA channels, along with competitive, reputation, and other data streams. “Adding our own custom-tailored revenue management product directly addresses our local market’s needs, helping hotels become more profitable and make better pricing and distribution decisions.” Kistner said.

Expressing his sentiments , Steven Gelb, CEO of MaximRMS said, “We are excited to expand our worldwide reach by welcoming RezNext to our strategic partners program. RezNext offers industry leading distribution technology, local market knowledge and presence. We are very happy that RezNext has chosen the MaximRMS technology as their revenue management solution.”

The features and benefits offered by the new system include: ways to increase profit through high ROI revenue management capabilities that increase your revenues and profits, patented, proven technology that generates higher ADR, greater occupancy and more profits; improvement in RevPAR from the first night of use with 6-15 per cent revenue increase; time-saving whereby revenue-at-risk alerts guide high-value user actions for a single or multiple properties, requiring 15 minutes per day per hotel to review and control the performance, rates and controls, quick scan across properties with advanced business intelligence dashboards; a way to beat competition. The system, it is said, has been proven to outperform competing revenue management systems by 36 per cent; provides improved revenues and profitability across all properties, with competitive rate and performance data enabling intelligent response to competitor actions.

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