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Gadre Marine Export signs Celebrity Chef Vikas Khanna as Brand Ambassador

Wednesday, October 21, 2015, 12:00 Hrs  [IST]
HBI Staff |Mumbai

Gadre Marine Export, the largest Surimi producer in India and the third largest in the world, has roped in Vikas Khanna, an award winning Indian chef, as their brand ambassador. With this association Gadre aims to change the perception about frozen seafood in India and create more awareness about its specialties.

The brand is also set to launch its new campaign – What The Fish - for the packaged Frozen food products with Vikas Khanna for the year 2015 - 16. Through this campaign the brand plans to engage with its target audience on various levels from Television commercials to digital activation.

Chef Khanna has also created a range of fun, easy to cook recipes with Gadre Seafood that are perfect for a quick snack or meal for families. These recipes will be accessible through the website and the Webisodes of the brand. The recipes that Chef Khanna has come up with are more than suited for the consumers and are made specifically for a quick, healthy, easy alternative to traditional cooking .

Talking about the brand’s association with Chef Khanna, Arjun Gadre, Owner, Gadre Marine Export said, “VikasKhanna is one of the most versatile chefs in the country with an expertise in sea food. We are extremely delighted about this association and couldn’t have thought of any one better to represent the brand Gadre and our products.”

Sharing his thoughts on the association, Chef Khanna said, ”I can never get enough of seafood and through this association I've explored some interesting recipes which will change the way we eat seafood! Especially with an upcoming innovative products from Gadre.”

 Gadre Marine Export was originally a processing and packaging unit of frozen marine products such as shrimps, squids, cuttlefish and other fin-fish. In 1994 , the company set up its own Surimi manufacturing plant in Ratnagiri, becoming the third largest Surimi manufacturer in the world. Gadre is also a leader in frozen sea food category.

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