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Bird Group unveils B-Privè loyalty program across hospitality, entertainment & retail

Wednesday, February 3, 2016, 11:00 Hrs  [IST]
By HB Staff | New Delhi

Bird Group is all set to redefine luxury with the unveiling of B-Privè, a one-of-a-kind exclusive loyalty program that allows members a synergy of unique experiences across hospitality, retail and entertainment. The loyalty program membership is priced at 14,999 plus taxes and shall be valid for a year from the date of issue. Guests can learn more about the program by visiting the website.

With regard to the entertainment brands of the group, the program offers attractive offers on products and services at iSKATE and iRide in addition to certificate redemption on complimentary ice skating training sessions. The loyalty program will also allow B-Privè members access to varied and exciting offers on select merchandise and special previews at Porsche Design and Bally including upto 30% off with a validity of a year.

Effective January 21, 2016, B-Privè members will have access to over 50 uniquely crafted privileges that range from dining, spa and business centre at Dusit Devarana New Delhi, DusitD2 and The Royal Park Hotel, London. The program will also include privilege certificates that can be redeemed for specially curated deals on stay, dining, Spa as well as birthday and anniversary celebrations at each of these properties.

The initiative is based on strong customer demand for a world-class loyalty program that goes far and beyond in providing a broad selection of unique luxury experiences. B-Privè delivers on this with tailored privileges and certificates that are designed to relate to the guest in a more personalised way.

Today’s discerning consumer is increasingly looking for personalised and unique experiences that are meaningful. As part of Bird Group’s commitment to the proposition of members’ needs being always satisfied, B-Privè offers an enriched array of unique luxury experiences across the Bird Group’s brands in hospitality, entertainment and retail.

 
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