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Di Bella introduces Freak Shake

Friday, June 10, 2016, 10:00 Hrs  [IST]
By HBI Staff | Mumbai

Visit Victoria brought together Australia’s coffee chain, Coffee By Di Bella - Mumbai for the  launch of the exclusive ‘Melbourne Freak Shake’ created by Arno Backes, Founder,  Ganache Chocolate, Melbourne. The Freak Shakes are a permanent addition across all Di Bella outlets. Melbourne Freak Shake will be available for a month on Coffee By Di Bella’s new Freak Shake menu.
At the event, Arno Backes shared insights on the various Di Bella coffees paired with assorted Ganache chocolates and displayed the technique of chocolate tempering. 
Celia Ho, Regional Manager South and South East Asia, Visit Victoria, said, “Over the years, changes in consumer preferences and their global exposure to international brands have given a boost to the F&B industry - especially for chocolate and coffee. Melbourne is known for its patisseries & café culture which inspires, invigorates and elevates your taste buds. Visit Victoria over the years has brought to India elements from the destination that suit the tastes of our Indian travellers. We have also witnessed healthy growth in visitors from the Indian market. We will continue to showcase the best in India to create memories through our unique experiences for the Indian traveller.”

Rahul Leekha, Director, Coffee By Di Bella, India, shared his views, “It is associations such as these that help Indians experience culture and get a feel of what the brand has to offer. Over the years we have established our position as a specialty coffee chain in India and we would like to continue the excitement & momentum by introducing new world food & beverages. We at Coffee By Di Bella believe in providing customers with products, tools, and the knowledge to make a perfect cup of coffee, each time and every time. We look forward to our guests enjoying our freak shake menu.”

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