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"Bathroom Of Your Dreams" campaign launch by Somany Ceramics, India

Sunday, July 31, 2016, 14:00 Hrs  [IST]
By HBI Staff | New Delhi

Somany, a tile manufacturing company in India recently launched another impressive and connecting campaign "Bathroom Of Your Dreams" in the Indian market. The brand has recently released an evocative video, so well establishing the feel-good factor around Somany sanitary ware and bath fittings.

The video amply showcases the brands sanitaryware and bath fittings in a subtle backdrop setting wherein the whole story takes place in a bathroom; the best part is that the most cherished moments of life or wishful thinking happen in that cozy corner of a house or office. The video is a masterstroke when it comes to evoking humour, yet clearly giving away the message of Somany building bathrooms of anyone’s’ dreams.

Sanjay Kalra, President – Sales & Marketing, Somany Ceramics Ltd. quoted, “For over 45 years now, the name ‘Somany’ has been synonymous with style, performance, innovation and beauty. And what had been an illustrious legacy in ceramic tiles has now been taken forward to a magnificent range of Sanitaryware and Bath Fittings. Each product in this category is crafted to perfection to cater to those who appreciate the finer things in life. Designed to soothe and stimulate the urbane and sophisticated, the styles range from the contemporary to the neo classical; with some products being crafted by leading designers from Italy.”

On the launch of this engaging advertisement, Charu Malhotra, General Manager – Marketing of Somany Ceramics Ltd., expressed her opinion, stating, “We, at Somany have always stayed connected with our users, less as a product brand and more as a lifestyle brand; this film is again an endeavor to engage with a quirky and fun commercial to hit the right notes with our patrons. The film revolve around a great insight that we see good dreams in good settings only and this insight has been presented in humorous ways while showcasing our sanitary ware & bath fittings products in their full glory.”

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