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Belvedere Vodka celebrates fifth anniversary of Belvedere RED with ‘One Night for Life’ Benefit show

Tuesday, September 6, 2016, 18:00 Hrs  [IST]
HBI Staff |New Delhi

Belvedere Vodka, the world’s original luxury vodka, hosted the ‘One Night for Life’ benefit to celebrate the launch of the BELVEDERE RED#MAKETHEDIFFERENCE campaign with iconic music star John Legend and South African artist Esther Mahlangu, turning the world’s famous Apollo Theater in New York ‘red’ recently.

The evening featured an exclusive performance by RED new ambassador John Legend, who debuted his song ‘Love Me Now’ from his upcoming album. The anthem theme encourages people to love now and give now due to the uncertainty of tomorrow.

On the occasion, Belvedere revealed the new RED limited edition bottle, featuring the vibrant and powerful artwork of celebrated Ndebele artist Esther Mahlangu, alongside John Legend’s signature. This new edition will be available from October at hotels, bars, and retail shops even in Indian cities of Mumbai, Delhi, and Bangalore.

Belvedere donates 50% of its profits from every bottle sold to the Global Fund to fight HIV/AIDS in Africa.

Charles Gibb, President of Belvedere Vodka commented, “We are proud to embark on a new chapter of the BelvedereRED campaign with the support of two passionate artists, who are as dedicated as we are to spreading awareness and raising funds for an AIDS free generation. Together, we can ‘make the difference’.” RED was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. It partners with the world’s most iconic brands that contribute up to 50% of profits from RED branded goods and services to the Global Fund.

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