HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > Associations
ASSOCIATIONS

Majority of North American business travellers commonly use hotel apps: GBTA Foundation

Opportunity exists for hotels to implement innovative technology

Sunday, September 11, 2016, 13:00 Hrs  [IST]
By HBI Staff | New Delhi

Business travellers commonly use hotel apps according to a new study released by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA). Three of five (61%) business travellers have downloaded at least one of the seven major hotel chains’ apps on their smartphone in the past year, with more than half of those travellers (54%) having at least two and one-quarter (25%) downloading at least three.

These business travellers most often use hotel apps to check the status of a reservation (43%), manage their rewards points or account (43%) and book a hotel stay (39%). When breaking it down by age group, Baby Boomers (55+) are most likely to check the status of a reservation while Millennials (18-34) are most likely to use apps to find more info about available amenities, order room service and contact hotel employees, even though not all hotel apps offer these features. In general, business travellers routinely use hotel apps and are largely satisfied with their use of hotel apps for various purposes in the past year.

One-quarter of business travellers indicate using mobile-check in on their last business stay at a hotel with Millennials and Gen X-ers (35-54) doing so at a much higher rate than Baby Boomers. If keyless entry expands, travellers will likely use mobile check-in more frequently.

“Hotels have room to expand the capabilities of their mobile app as well as promote increased awareness of those capabilities as the interest is there,” said Monica Sanchez, GBTA Foundation Director of Research. “In the future, hotels could invest in innovative new technologies, but should also continue to focus on improving existing amenities, especially Wi-Fi as that remains most important for business travellers.”

Business travellers are interested in using a variety of technology amenities that most hotels do not currently offer. The most commonly indicated amenities are more regular outlets and USB outlets (34%), offering streaming services (34%) and in-room chargers for laptops and/or phones (32%). Millennials most commonly chose streaming services as a preferred amenity they would be interested in while medium- and high-frequency business travellers most commonly chose maintaining “guest profiles” to deliver a personalised stay.

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Paradise Properties Signs Ramada by Wyndham Jaipur North
»  Concept Hospitality Pvt. Ltd. opens Kanak Beacon Hotel in Ahmedabad
»  Hotel forum offers 421 ‘ready rooms’
»  Prateek Dharkar elevated as Director Of Operations, Absolute Hotel Services, South Asia & Middle East
»  SLS announced first hotel in the Middle East with the opening of SLS Dubai Hotel and Residences
»  The aim is to achieve enhanced automation to cater to the imperatives of our business: Vaibbhav Arora, Co-Founder, BhojanTech
»  Restaurant, Hotel Owners in Pune Plead To Do Business; Seek Relief From Maharashtra Government For Losses Due To Lockdown
»  Accor wins the ‘Resilience in Business During COVID-19’ award at the Indo-French Business Awards (IFBA) 2021
»  ITC Windsor, First Hotel in the World to achieve LEED Zero Carbon Certification
»  Indore Marriott Hotel welcomes Rishi Kumar as new General Manager
»  Govt plans to lease out Delhi's The Ashok hotel as part of privatisation policy
»  Taj Hotel in Rishikesh closed for three days after 76 people found Covid-19 positive
»  Bengaluru Hotel association alleges harassment by BBMP
»  Hotel Association of India calls for Tourism to be treated as a Common Agenda
»  Lemon Tree Hotels signs new hotel in Biratnagar, Nepal
»  Paradise Hotel in Medipally sealed after insects found in biryani
»  Prakritii Cultivating Green ties up with leading hotel chains to reduce plastic disposables
»  Kochi Marriott Hotel appoints Subhankar Bose as General Manager
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES