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‘Yumchek makes each meal count’

Yumchek is a food app with a difference. It not only helps foodies to find the right restaurants across cities in the country, it also offers customers an opportunity to participate in a noble cause of feeding the hungry by uploading the receipt on the platform. It is founded by Piyush Gupta, who shares the features of his unique food app with Hospitality Biz.

Tuesday, October 25, 2016, 11:38 Hrs  [IST]

Untitled Document


Q How is Yumchek different from other food apps?
Yumchek is so much more than a food app. It is about making each meal count in many, many ways. Users benefit from Yumchek’s seriously intelligent learning algorithm that helps them find the right place when they are hungry. And, after they have had their meals, our ‘meal for a meal’ programme turns every meal receipt uploaded on Yumchek into a meal ticket for the less privileged via our NGO partners, Akshaya Patra and Feeding India. Also there is Yotto – The Yumchek Lotto, the fun aspect of the app, where Yumchekers have an opportunity to win exciting prizes every day.

Q What are the key benefits that the platform offers to partner restaurants as well as customers? What is Yumchek’s business model?
Restaurants see an innovative and unique proposition in Yumchek as a business platform; they get rewarded with Yumchek credits for rewarding their own customers. These credits can be converted into cash via Yumchek‘s HORECA Cashback programme, the first of its kind in India. Brands are eager to participate in this programme. As I have said, consumers benefit in many ways as Yumchek is designed to make food decisions simple, make each meal count and make them have fun along the way. Do note, for our users to have the ability to participate in helping the less privileged is a fundamental aspect of using the app. It also reinforces the ancient Indic tradition that helping feed someone is a noble deed.

Q How has the platform been received by the Indian foodies, and what is the customer base that you have been able to create since inception?
Since our launch in late January 2016, our app has been downloaded more than 260,000 times. To provide contextually relevant suggestions to the users, there are more than 96,000 restaurants listed in the app. Receipts have come from over 150 cities already. The fun aspect of Yotto - The Yumchek Lotto, has created a huge buzz among our users. It has now become part of their routine to check what is up for bidding and how can they earn more Yumies to bid for their favourite prizes.

Q Are you doing something special to drive traffic to your platform? Do you have any estimate of the business you have been able to deliver to restaurants so far?
We are amazed that our app has spread so rapidly that in six months since our launch, we now have users from many cities across the country. The ability to help feed a hungry child by just uploading a meal receipt has touched a cord with so many people that they are spreading the word about Yumchek enthusiastically. In addition, we are using social media and digital marketing to reach numerous people.

Q What are the trends you see in terms of harnessing the technology platforms by customers in the F&B market?
Increasingly, we see a trend of users sticking to one or two apps to solve a certain aspect of their lives. In matters of food, there are so many aspects from getting relevant restaurant suggestions, to ordering food online, to making restaurant reservations, to preventing food wastage, to helping feed the hungry, and to having fun while doing all this. So far apps have been handling only one, may be two of these aspects. Trends suggest that users want an app that integrates many of these aspects, irrespective of who the actual service provider may be, to give them a seamless experience.

Q You have also announced your plans to launch the app in Singapore. What is the status in that respect? Which are the other international markets you are planning to foray in the future?
Our app is live in Singapore and Hong Kong currently. We are getting our charity partners in these cities integrated with our app and the marketing push will begin simultaneously to start building a robust customer base. In the coming year, we also hope to expand to the UAE.

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