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dineout releases ‘How India eats out’

Friday, November 4, 2016, 17:00 Hrs  [IST]
By HBI Staff | Mumbai

India’s table reservation service, dineout released a comprehensive study on "How India eats out" across metros giving consumer insights and analysis on the dining out industry. The results measured over the current year, 2016 bring out fascinating insights into the shifts in consumer choices and mindset.

With a growth of whopping 200% in the last two years, dineout is making a distinct impact on the restaurant industry in India.

North Indian and Chinese cuisines makes the top three out of every metro but each city has its own specialities such as the Hyderabadi preference for Barbecue or that diners in Bangalore are half as likely to prefer Chinese food as their Mumbai counterpart.

Also a distinct preference for eating home food even when going out – Bengali food is the third most popular in Kolkata while South Indian food is also relatively popular in Bangalore as well.

Finally nearly a third of the time one eats out – it’s to a different kind of culture that the traditional popular genres of food including Middle Eastern, Thai among many others - Global cuisine is on the rise.

Millennials who have begun working don’t want to compromise on their social life. Catching up with friends for a meal and drinks has become increasingly popular, but there’s a catch- they choose areas which are easily accessible from their workplace or perhaps right next to their workplace. Areas such as Lower Parel in Mumbai and Connaught Place in Delhi, originally commercial hubs of their respective cities, have topped the list of most popular areas for dining.

Majority of urban Indians are choosing a long brunch v/s dinners on a Sunday.  With Sunday being a catalyst for family gathering and friends’ reunion, a brunch allows extended quality time with close ones v/s dinners, which if extended on a Sunday, bite into the early morning routine for the upcoming Monday.

The vibe is of savoring the food v/s just eating. People prefer stepping out for lunch over dinner during the week and enjoy their meals more. The research showed a considerable growth in bookings for lunch to any other meal of the day. It rose from 24.64% in July, 2014 to 34.62% in the past year. The trend has trickled down to corporates as well, with increased booking by companies for lunches over the weekend.

The perception of luxury dining being limited to only hotels is passé. Luxury standalones are giving hotels stiff competition with their increasing popularity. It is interesting to note how the mindset of the consumer is evolving when it comes to luxury dining, the standalones are as high-priced as the hotels yet people don’t mind spending more when the quality is impeccable and the experience is unique. Almost 70% of Delhi chooses standalones over hotels, likewise, Bangalore and Mumbai at 75% and 63% respectively.

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