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'Our Platinum Series is the perfect product for HoReCa segment'

Vinod is a trusted cookware brand in the Indian retail space in the Western and Northern regional markets. Promoted by Vinod Cookware, the company has come out with innovative product series recently which can appeal both to retail and HoReCa segments. Sunil Agarwal, Director, Vinod Cookware shares with Hospitality Biz their plans to tap into the growing institutional market in the country.

Monday, December 19, 2016, 15:00 Hrs  [IST]


Q As a cookware brand, how Vinod Cookware has evolved over the years in terms of products, categories, etc.?
Being the pioneers for the sandwich bottom pressure cookers in India, Vinod Cookware has been in the market for more than two decades now. Vinod Cookware was established in the year 1986 with a single product. Today, after two decades of experience, the firm boasts a repertoire of over 400 products spread across four different categories. The brand is one of the most preferred names in cookware space, in both India as well as global markets.

Currently, the brand has established a strong foothold in the Indian Cookware market. We have also been associated with popular TV actress Sakshi Tanwar and Mandira Bedi as the Brand endorsers building a stronger and wider reach for the audience an immediate connect with every Indian home.

Q How the company adapted to the changing food and eating habits of Indian consumer and the market through product innovations?
With a deep understanding on the taste/needs and demands of Indian kitchens, Vinod Cookware has become a household name building an instant connect with homemakers. The company’s insistence on research and development gets for its products the edge of convenience and durability. We have launched series of cookware products under ‘Platinum Series’ which can be used by both home makers as well as professionals. We also manifested the launch of ‘Sandwich Bottom’ for pressure cookers which majorly focuses on the even distribution of heat while cooking, thus saving your fuel and keeps your food burn free.

Continuing the tradition of introducing innovative products, the brand has recently announced the newest addition to its category of products with ‘Insulated Bottles’ an array of exciting stainless steel bottles. Also, ‘Zest superb+ceramic range’ has sophisticated design and stylish features which not only offers a superior cooking experience, but also looks great in the modern-day kitchens.


QHoReCa market in India is on a tremendous growth path. What is your focus on that market? What is your current penetration in that market, and how do you plan to grow that market?
Combining unparalleled growth prospects and unlimited business potential, HoReCa market is certainly on the foyer towards being a key player in the nation's changing face. Currently we are not supplying to any hotel. We will target the fast expanding hospitality and food sector for the newly launched Platinum Series which focuses for both the kitchens in India – home as well as industrial. Our Platinum Series is the perfect product for HoReCa segment. The most significant feature of Platinum Series is its triple layered structure that imparts the durability to the vessel and also hygienic cooking. ‘Zest Superb Plus’ is another product with long lasting ceramic coat accompanied with thick aluminum essential for even cooking. Apart from this, ‘Sicily Casserole Sets’ which is encapsulated with induction base is suited for induction cook-tops as well as gas stoves. We are also planning to come up with new and innovative products especially for HoReCa segment, as we see tremendous scope for our product range.

Q What are your plans to strengthen your distribution base in the country? Any plans to open exclusive stores/experience centres?
Having achieved a milestone of INR 200 cr revenue mark last year, we aim to achieve 50% revenue growth in the FY16-17. Vinod cookware has 4000 dealers and 80 distributors today. There are more than 10,000 brand touch points across India and 18 regional sales centre managed directly by the company. We are planning to expand our sales and distribution network so that we can ensure availability of all our products across India. With the widespread chain and the strong presence in northern and western regions, Vinod also plans to open its own experience zones across key markets in the Phase I.

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