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Moonbow recognised by World Consulting and Research Corporation

Thursday, December 29, 2016, 15:30 Hrs  [IST]
By HBI Staff | New Delhi

Air purifiers brand Moonbow, a product of HSIL Limited, the sanitaryware brand in India, was honoured with the prestigious ‘Brand of the Year - Emerging No. 1’ Award at the The Pride of India Awards held by World Consulting and Research Corporation (WCRC) recently. The crème-de-la-crème of Mumbai were present for the awards night which was presided by Lord Raj Loomba of the Loomba Foundation.

HSIL Limited ventured into home solutions products category last year with the launch of air purifiers under the brand name Moonbow. It was launched to expand the company’s emerging interest in the consumer business space to simplify people’s life through innovation and technology. The brand’s promise of “expect the unexpected,” is emphasised through a range of innovative products and exceptional after-sales service. The brand is at a very nascent stage but aims to be amongst the top 3 in India over the next five years. They are known for providing the discerning customers with an exceptional range of water and air purifiers.

At receiving the award, Rakesh Kaul, President, Consumer Products Division, HSIL Limited said, “Being recognised as the Emerging Brand of the Year by WCRC is one of the biggest milestones for a growing brand like ours. This is one of its kind event in the country where people and businesses supporting human causes and development are felicitated. We are proud to join this list of exemplary winners and aim to carry forward the good work in the coming years.”

The World Consulting and Research Corporation (WCRC) summit recognises brands on the criteria that include promise, growth, trust and brand value of an enterprise. The process involves both primary and secondary research to arrive at the finalists.

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