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Belvedere Vodka receives coveted ‘Positive Luxury Butterfly Mark’ for excellence

Wednesday, January 11, 2017, 15:04 Hrs  [IST]
HBI Staff |New Delhi

Belvedere Vodka, the world’s original luxury vodka, has joined an exclusive roster of luxury brands as the only vodka brand awarded with the Positive Luxury Butterfly Mark, in recognition of its commitment to quality craftsmanship, positive brand values, and environmental responsibility. This unique trust mark and seal of approval allows consumers to instantly recognise Belvedere Vodka as a brand that cares about the environment.

Instituted by Positive Luxury, the Butterfly Mark award embodies excellence across all pillars of sustainability - governance, social framework, environmental framework, philanthropy and innovation. Driven by by the Belvedere Cares program, a platform dedicated to conserving energy during the vodka distillation process and shifting fuel sourcing from oil to natural gas, the brand has been able to reduce CO2 emissions by 40% since 2012 per liter of spirit produced, despite significant brand growth over that period.

 “Positive Luxury’s recognition of our commitment to responsible and philanthropic business practices is very gratifying for me,” says Charles Gibb, President of Belvedere Vodka. “Sustainable business not only establishes a competitive category advantage for us as a brand that truly cares, but it is ultimately the right thing to do, and I am very proud of that.”

Positive Luxury supports the changing momentum of consumer behavior and buying habits, and rewards forward thinking luxury houses that are responding to the shift in consumer perceptions of sustainability.

Created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category and established the luxury vodka category.

 
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