Campus Placement: An early shower of blessing
|Thursday, January 19, 2017, 17:47 Hrs [IST]|
It is not uncommon to see many a student with
two or three offer letters in their pockets even
before they have written their final exam. This
is hospitality industry on the rise.
The idea of campus interviews, selection and
placement offers by hospitality corporations
in India became a phenomenon from the early
eighties. As the industry began to expand and
grow nationally, attracting, recruiting, developing
and retaining good talent became critical to having
a competitive advantage. What began as a simple
step by couple of companies became an established
practice within a few years.
A privilege to be much appreciated
Every graduating hospitality student ought to be very grateful and
deeply appreciative of hospitality employers who are willing to make
efforts and seek after to select quality candidates to be part of their
professional team to meet their present and prospective needs. Not
every profession and industry has been progressive in this aspect in
India. Hospitality industry in this respect is in the league of IIMs
An event to be well prepared for
Every student needs to be well equipped and prepared for campus
interviews well in advance. It is not just crafting an attractive
Resume; it also includes creating a well documented portfolio of
your achievements, well presented. Also important is preparing
with appropriate answers for not only FAQs, but also surprises and
creatives. Every student ought to do quality homework on each of the
recruiting companies profiles and be well educated with their past,
present and future aspects of strategies and plans. Every student also
must have clear and concise, well thought out personal expressions
of interests and expectations and able to articulate.
A patient affair
Every student ought to know that much patience is required to
go through the diversity and variety of procedures and processes
depending upon the recruiter's requirements, norms and standards.
There could be written tests, group discussions,
personal interviews at different levels such as by a
panel, line and staff managers, online interviews,
offsite interviews, trade and skill tests, etc.
A celebratory period
Institutions have a unique opportunity to showcase
the institutional excellence and create a lasting
impression on recruiters. A robust system must be
built in consultation with all stakeholders with well
publicised procedures, norms, schedules, etc., with
mutual respect. Nothing should be left to chance.
It is the final opportunity to invest in your students
and earn their goodwill and create alumni proud
of their alma-mater. Appropriate coaching, counseling, guidance
must be offered to the students well in advance preparing to seize
A great blessing to the industry
As for the recruiting companies representing various segments and
sub sectors of the industry, it is harvest time. Companies have the
opportunity to get the best of the bests without having plowed and
sown. You are getting apples of gold on platters of silver. Therefore,
companies should not take students and institutions for granted and
the whole process must be undertaken with utmost solemnity. All
promises must be fulfilled and all things done with transparency
upholding highest levels of integrity and ethical standards.
Moreover, all stakeholders must have a sense of humility and
undertake the campus placement process with wisdom. It should be
made a win - win situation for all.
Students who have invested the prime time of their life to learn
a particular profession must feel rewarded. Institutions that have
laboured hard over the years should earn their laurels. Industry must
be able to cultivate its professional competitiveness and intellectual
capital from campuses.
In the present scenario of global opportunities, India with its
demographic advantages stands to immensely gain from not only
national but also international recruiters in a big way. Technological
impacts, innovation, startups, etc., have opened up opportunities far
more than traditional hospitality under the glittering
chandeliers can offer. Industry- institutional engagements
can give birth to a host of opportunities and well placed
successful alumni can be a backbone to the growth and
reputation of institutes.
Even as I write this, many a campus interviews are
in progress nationally. Wishing all students a great
career success! Actually good placements are a fruit
of continual year-round healthy industry institutional
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The views expressed within this column are the opinion of the author,
and may not necessarily be endorsed by the publication.