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Khortytsa Vodka launch at Aura, The Claridges New Delhi

Wednesday, January 25, 2017, 13:00 Hrs  [IST]
By HBI Staff | New Delhi

Aura, in association with QualeMagni launched Khortytsa, the third highest selling vodka in the world. Yangdupa Lama, renowned mixologist of Cocktails and Dreams and owner of Thirsty Three Hospitality served his signature vodka based cocktails at the launch, showcasing the versatility and depth of Khortytsa vodka.

The Ukrainian brand, ‘Khortytsa ICE’ has interesting characteristics of the bottle that changes its colour when chilled. It is the right blend of aromatic mint, lime and menthol varieties of ethanol, ‘Khortytsa ICE’ has an extremely subtle floral flavour and the feeling of coolness. A perfect balance of the finest experience, Khortytsa is produced using a traditional recipe with the best modern technology at their distilleries. Ranked number three in sales worldwide, every Khortytsa bottle is truly known for its unique bottling that changes colours when cooled; a never seen before experience.

Speaking at the event Surya Phadke, MD, QualeMagni said, “Our aim to represent high quality brands is the driving force behind all our endeavours going forward. The core of our beliefs lies in selling a lifestyle and consistently serving our customers with the finest products for an enriching experience. We were introduced to Khortytsa with a first taste that successfully matched up to its tagline ‘Ultimate Perfection’. We are certain that every one of our customers will relish each sip of Khortytsa just like we did, and appreciate its rich taste.”

“Being Delhi’s only exclusive vodka bar, we are elated to launch Khortytsa here at Aura and add it to our portfolio. The vodka of exceptional taste and quality will be a great fit in the premium liquor sector,” said Atul Lall, VP Hospitality and General Manager, The Claridges, New Delhi.

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