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Treebo Hotels to incorporate latest technology into its system to enhance customer experience

Saturday, February 4, 2017, 15:45 Hrs  [IST]
HBI Staff |New Delhi

Treebo Hotels, a rapidly growing hotel network in the budget space, will be incorporating cutting-edge customer-facing technology into its system to enhance guest experience at their hotels. According to Siddharth Gupta, Co-Founder of Treebo Hotels, they will be introducing a mobile app soon to enhance the guest experience not only in terms of booking rooms, but also to enable them to remote check in, select desired room, place orders and above all raise complaints if any.

Budget hospitality space, Gupta said has been craving for technology adoption for a long time, and the endeavour is to fill that gap with state of the art consumer facing technology. They are also in the process of piloting IoT (Internet of Things) technology into the system which will enable the company to gather information, data, etc. about hotels in its network.

“IoT is on our radar,” said Gupta. They are also in the piloting a automatic sensor based check in kiosk at all member hotels, by which guests need not wait to complete their check in formalities at the front desk. “Our endeavour is to create a digital hotel network by using modern technology and mixing with it conventional hospitality to create magic for our customers,” Gupta informed.

Gupta said that Treebo invests in four types of technology relevant to operations and revenue management as well as customer facing. In order to ensure quality and uniform standards across member hotels, they have developed a mobile application which helps quality assurance managers to address any kind of quality and standards related issues. In order to ensure steady business flow and revenues to the owners, they have developed a “superior” revenue management technology which analyses demand scenario in each market, current and future, and modifies the prices accordingly. “This is a technology we have developed in-house which helps us to deliver 70 to 80% occupancy consistently across network,” he said.

They also employ highly effective Property Management System which is integrated with Central system to make check in, check out, billing, payments, etc. seamless at the property level. Treebo, a two-year-old start up, has 230 branded hotels spread across 45 cities in the country. The hotel company manages 5,700 rooms altogether. “We are third largest in terms of hotel inventory in India after Taj and ITC,” Gupta said.

As far as future expansion is concerned, they have set a target of achieving at least 600 hotels by the end of 2017 with footprint in 70 cities and towns with a total inventory of 15,000 rooms.

When asked about reports of Treebo going for further funding , Gupta said that all such reports are “speculative” and baseless. “We are well capitalized at this point of time,” he said.

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