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Del Monte pavilion at AAHAR 2017 a big draw

Saturday, March 11, 2017, 12:03 Hrs  [IST]
HBI Staff |New Delhi

Del Monte, India’s leading processed food and beverage brand in the country, pavilion at AAHAR 2017, the annual International Food and Hospitality fair in India, was a big draw this year.

In its 9th year of participation at AAHAR , Del Monte treated the visitors to ‘experience the world on their plate’, with the stall designed to look like a European high street where different cuisines such as oriental, Italian, desserts, continental, mocktails etc. were showcased and sampled using Del Monte products. The eclectic range on display by Del Monte included Packaged Fruits and Vegetables, Fruit Fillings, Fruit Drinks, Ketchup & Sauces, Mayonnaise and variants, Chinese Sauces, Pasta, Pasta Sauces, Table Olives and Olive oil.

The five-day exhibition will conclude today at Pragati Maidan in Delhi.

The distinctive and attractive stall this year gathered a great response from the participants including Del Monte’s QSR partners, hoteliers, food distributors & retailers, bakers & confectioners and consumers who enjoyed interacting, sampling & clicking pictures at the photo booth specially created for them.

Talking about Del Monte’s participation at AAHAR this year, Yogesh Bellani, CEO, FieldFresh Foods said, “Globalisation has exposed Indian consumers to a variety of international cuisines, spurring a demand for authentic international flavors. Del Monte constantly endeavors to provide the best quality ingredients and food products, and bring authentic and delectable tastes from across the world to our patrons. Our participation at AAHAR 2017 is a move towards positioning Del Monte as a ‘World Food Solution Provider’ offering the visitors an extraordinary culinary experience.”

 Brand Del Monte originated in the US and is now available all across the globe, was brought to India in 2007 by a joint venture between Bharti Enterprises and Del Monte Pacific Ltd. The JV is called FieldFresh Foods.

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