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Ready-to-cook food solutions Fingerlix makes its foray into Pune

Friday, March 17, 2017, 17:00 Hrs  [IST]
By HBI Staff | New Delhi

Fingerlix, the fresh, ready-to-cook food solutions brand has targeted today’s progressive homemakers and is now set to expand its presence into Pune. The move is in line with Fingerlix’ overall target of spreading to top 10 cities in India over the next 18 months.

Fingerlix aims to serve a wide range of products like batters, mixes, curries, dals, parathas and ‘fully-ready’ accompaniments to go with them. Puneities can now customize each dish and relish ready-to-cook delights prepared in the state-of-the-art hygienic kitchen of Fingerlix.

With its tagline “Ah-ha without Oh-ho”, the ready-to- cook food solutions brand is definitely delivering on its commitment of offering fresh food with absolutely no preservatives. With a mission to ease the process of cooking and helping patrons explore new product ranges with freshness guaranteed, Fingerlix aims to be a part of the daily essentials available in every urban Indian household – Milk, Bread, Eggs and Fingerlix!

Speaking on the company’s foray into Pune, Shree Bharambe, CEO, Fingerlix said, “Pune is Maharashtra’s second largest city after Mumbai and, therefore this makes it a very promising market for us. We have received an overwhelming response to our products in Mumbai and are certain that the freshly-cooked and chilled food on offer will be embraced by progressive home-makers and time-strapped consumers in Pune as well with great enthusiasm.”

The products will be available in modern trade outlets to start with and will be made available in neighborhood general stores in the months to come.

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