Unveiled in September 2016, AccorHotels' new brand - JO&JOE will be opening its first address in Hossegor, France on May 29 while Paris and Bordeaux will follow in 2018. For this first Open House, JO&JOE has teamed up with Quiksilver and Roxy, the surfwear brands. The aim is to propose a new and authentic experience, a place where tripsters and townsters get together and chill out.
JO&JOE chose Hossegor, the perfect spot for surfers and a popular destination among Millennials, to inaugurate its new hospitality concept blending the best of hotel, hostel and private-rental formats.
Starting with a vast building in the local architectural style, with a leafy 10,000 sq.m. garden, JO&JOE mixed everything up to create an open house that epitomises its disruptive DNA. The interior was redesigned to create open spaces flowing seamlessly from indoors to outdoors, furniture was chosen for its mobility and flexibility of use, and the design brief was to create a funky place to meet people and relax.
Designed so that everyone retains their privacy, the sleeping accommodation offers different solutions to suit all needs: Together (a shared sleeping area for 7 to 12 people), Out of the Ordinary, (uniquely laid out accommodation for up to 10 people) and Yours (private rooms for 2 to 5 people).
The Playground is where the events take place – concerts, workshops, gatherings and various activities proposed by tripsters, townsters or JO&JOE staff. These shared spaces extend outdoors, with a terrace, a pétanque court, hammocks and a private garden for overnight guests. Located between the lake and the beach, JO&JOE Hossegor is an idyllic spot for surfing and paddle boarding, but also for yoga, running and other activities that play to Quiksilver and Roxy's expertise and local roots.
“Creating an Open House in just 3 months is a crazy challenge. But one made possible by the team’s start-up mode approach and considerable agility combined with the support of our partners Quiksilver and Roxy,” said Cédric Gobilliard, Senior Vice President, Lifestyle Division, AccorHotels adding that this very ambitious project is blowing a wind of change through the hospitality market.