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‘RanceLab has transformed the way food service businesses work’

RanceLab is a restaurant and retail software company and Nilesh Shah, Co-founder of RanceLab, in an interaction with Hospitality Biz shares their strategies to grow customer base in 2017 and the company’s innovations in the near future.

Friday, March 24, 2017, 15:07 Hrs  [IST]

Q How RanceLab addresses the rapidly evolving technology demand of the food service business industry in the country?
Going by the saying “The only constant is change”, RanceLab has transformed the way food service businesses work. With applications that can work simultaneously on Windows, Android and iOS, RanceLab is providing a platform for businesses to do more with less. Using technology as a tool, we address the customer’s need to minimise losses, operational costs and encompass critical data that will help in on-time decision-making. Our software provides both efficiency and support to the food service business. With the emergence of mobile phones and tabs, RanceLab has offered mobile based tools for reservation, digital payments through wallet integration and helped F&B brands to stay updated and ahead. RanceLab assists companies in this transformation keeping basic mantra ‘simplifying business practices’ at its core.

Q How do you plan to grow your customer base in 2017? What are your strategies?
It’s been an organic growth for RanceLab in past 20 years and constant innovation is the key to success and growth. Our affordable innovations have helped over 35000 installations in 40 countries achieve superior returns compare to their competition. We simplify food service business’ day-to-day requirements and address their challenges and they enjoy the benefits and returns.

Q There has been a shift happening to cloud based solutions in the POS space. How does Rancelab view this shift?
This is a technological advancement and businesses these days are going mobile. The outcome of smart phone is a power-user. Anticipating this need of the business, RanceLab has started offering cloud solution way back in 2011. Our solution comes in hybrid mode which means you can deploy it on a public cloud, private cloud, on-premise or any combination of these.

Q How RanceLab’s solutions allow integration of various social media activities into the system to make operations seamless for restaurants?
We offer brand specific customer engagement app that helps food service brand to connect with its audience and engage them in various ways. This helps brand to communicate faster and personal to each of their customer, resulting in better understanding of their needs and service them.

Q What new innovations are expected from Rancelab in near future?
We at RanceLab, constantly focus on research and development on functionality that moves business. Some of the recent innovations include digital menu (replacing paper menu), kitchen display system and token display system, feedback management system, digital payment and centralised call-center for large chains.

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