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Treebo Hotels eyes five times expansion growth

Friday, April 21, 2017, 11:00 Hrs  [IST]
By Anurag Tiwari | Mumbai

Treebo Hotels is eyeing pan-India expansion by increasing its property strength to around 1,200 hotels by the end of 2017. At present India’s third largest hotel chain after Taj and ITC Hotel group, have 270 hotel properties under its portfolio. Treebo Hotels is a budget hotel chain offering rooms at an average rate of INR 2,000. Sidharth Gupta, Founder, Treebo Hotels said, "Started two years back, today we have our presence in 55 cities of India and our focus is on expanding our presence pan India specially in North East part of India. Though major metro cities of India like Mumbai, Delhi are good performing markets but in recent times the potential shown by Tier-II and Tier-III cities like Ahmedabad, Pune, Nashik, Lucknow, etc., cannot be ignored as a market specially by a budget hotel chain like us."

Treebo Hotels recorded average room occupancy of 75-80% across its 7,000 room inventories pan India. The company plans to increase its rooms to approx 40,000 by 2018. The present gross booking value of Treebo hotels ranges around USD 60 million which the company plans to increase upto USD 300 million by 2018. Treebo Hotels properties across India receive a mix of travellers from segments which comprise of families, FITs and corporates. "People choose Treebo because of the budget accommodation we provide. Travellers who don’t want to spend a large count on accommodations by selecting four-star or five-star properties, opt for Treebo as at an average cost of INR 2,000 per night we offer them the comfort and service which they seek across any other hotel property," elaborated Gupta.

Treebo Hotels work closely with online travel agents (OTAs) for promotion and sale of their properties. According to Gupta, the company at times faces competition from the local stand alone hotels. "A relatively new hotel chain, Treebo has shown tremendous growth, credits to our efforts. With the technological advancement it is necessary to work on a win-win situation with the OTAs. Though the OTAs charge over commissions which at times becomes problem for us due to which we recently broke up with MakeMyTrip and Goibibo still the social media market is growing at an excellent rate and we don’t want to be left behind in capturing the benefits from this market," explained Gupta.

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