HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > Hotels
HOTELS

Review Management Start up, Bropaganda, launches ‘Genesis 2’, Artificial Intelligence tool for hotels

Friday, April 21, 2017, 12:05 Hrs  [IST]
HBI Staff |New Delhi

Tamil Nadu-based Review Management Start Up, Bropaganda, has launched most advanced and fully automated Artificial Intelligence tool, Genesis 2 (G2) to help hotels generate Business intelligence. The G2 AI bot developed by the company can replace ordinary customer feedback forms and e-mail feedbacks with a ‘voice survey’ convertible into real time reports with easy infographics.

While customer reviews and feedbacks are vital source of business intelligence for hoteliers, the collection and analysis of the same has always been a herculean task. G2 claims to solve all these pain points associated with collection and analysis of customer feedback.

G2 can be installed on any android device to collect reviews through voice surveys by a 3D avatar. The avatar engages the customer in a brief conversation where, unlike forms, the responses are not limited to 5 options.

"When asked how the room was, a customer could respond that it was spacious if that is what he thinks. Forms restrict the response to excellent, good, satisfactory or poor. G2 gives freedom of expression to customers." says Krishna Chandran, Founder of Bropaganda.

G2 then uses its Natural language processing and review analytics algorithm to understand the customer response and convert it into real time infographics for the hoteliers. G2 could run the voice survey in 67 different languages including Bengali, Gujrathi, Hindi, Kannada, Punjabi and Tamil.

Today's review management mostly relies on Post Interaction Emails (PIE) which is just a cute name given to a digital form sent via email. These emails are often ignored. Most PIE systems generate a response rate of 12-25%. With such a low response rate, they hardly serve the purpose of reliable business intelligence generation, Krishna Chandran said.

Set up in July 2016 in Trichy, Bropaganda has developed G2 in technical collaboration with Canadian entrepreneur, James Sutherland, Founder of Paphus Solutions.

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Four Points by Sheraton, Vashi, recognized as the Sustainable Hotel of the Year by Navi Mumbai Chamber of Business & Industries
»  Occupancy Upsurge: Reinvigorating Business
»  Indiabulls' Mehul Johnson Ventures into Hospitality Business
»  Betting big on business travel, OYO adds more than 1,250 corporate clients since March 2022
»  Airbnb Shuts Down Business in China, Withdrawing 150,000 Listings
»  7 Apple Hotels & Resorts Brings Hospitality Experience To The Business Capital of India
»  Hilton and Hilton Garden Inn Bengaluru Embassy Manyata Business Park appoints Gaurav Anand as Executive Chef
»  Revnomix Solutions launches "RevSeed," a version 2.0 of Artificial & Machine Learning platform for hotels and resorts
»  Roca bets big on customer experience; inaugurates display studio in Hyderabad
»  Aloft Bengaluru Cessna Business Park appoints Sita Lekshmi as the General Manager
»  Wyndham join hands with Amadeus for business intelligence insights
»  Kamlesh Barot, Past President, FHRAI & HRAWI conferred with Best of India, Business Award
»  ‘It is hard to expect a decent business in the first quarter of 2022, but we are optimistic’ : Varun Mohan, General Manager, Hyatt Centric MG
»  SaffronStays aims to increase its business tenfold by December 2022
»  Welldercare appoints Navritu Kaushal Rai, as Vice President – Strategy & Business Development to support the company’s growth trajectory
»  The Rug Republic acquires The Glass Villa Goa, enters the hospitality business with exquisite villas
»  IHG Hotels & Resorts introduces IHG Business Edge program for the MSME sector
»  Dineout Launches New ‘Reviews & Rating’ Feature Allowing Users To Share Real-Time Experience
»  Aloft Bengaluru Cessna Business Park itroduces Diwali hampers
»  IHCL organises Pet Talks - The First Pet Summit for Business Partners & Pet Parents
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES