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‘Femme Foodies’, Asia’s first food truck reality show to air on Living Foodz

Tuesday, May 16, 2017, 18:00 Hrs  [IST]
By HBI Staff | Mumbai

Living Foodz, a food and lifestyle channel, introduces Asia’s first food truck reality TV show, Femme Foodies, starting May 22, Monday to Thursday at 8 PM. Conceptualised in-house by Living Foodz, the original series is based on the unique concept of ‘Gourmet on wheels’.

The show will see a bevy of 10 contestants armed with culinary skills compete for the ultimate grand prize: a premium, state-of-the-art food truck. The contestants will be seen competing in heart-racing challenges and cook offs and will be judged by Celebrity Chef Ranveer Brar. Restaurant chain Sodabottleopenerwala’s Chef Manager, Anahita Dhondy and renowned food and wine consultant Chef Shagun Mehra will join Ranveer on the judges’ panel for the first time on Living Foodz. The three judges will evaluate the contestants on the parameters of vision, expression and technique. Femme Foodies is set to elevate and redefine the food popularly associated with food trucks.

Chef Brar, one of the judges on the show, shares his experience, saying, “Food trucks are here to stay, and can be considered as a viable business option today. It is more than just a trend and the show, Femme Foodies, is a creative representation of the concept today. I will be judging the contestants on the parameter of ‘Expression’, which gives them the opportunity to express themselves on their plate. Passion for food and expression of oneself are one of the key ingredients to a successful dish.”

Chef Dondy said, “I signed this show because of its unique concept. The concept of this show will promote female chefs which is not very common in India and I believe that TV as a platform has the power to reach maximum number of people.”

The food truck trend became popular across Australia, Belgium, Canada, France and Mexico, evolving itself to include gourmet food. Food trucks have also gained popularity in Indian cities like Delhi, Mumbai, Chennai, Hyderabad Bangalore and Ahmedabad, which has a dedicated food truck park.

Living Foodz created a fun-filled music video, which features the contestants of Femme Foodies. Titled ‘Drive your passion’ the song features Neha Bhasin, Bianca Gomes and is composed by Clinton Cerejo. The music video has received over 1.6 million views so far within a week of its launch.

Femme Foodies is presented by Bertolli, with Suzuki Let’s as the Riding On partner.


 
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