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UAE based Just Falafel enters Indian market with Yellow Tie Hospitality

Tuesday, June 13, 2017, 14:00 Hrs  [IST]
By HBI Staff | New Delhi

Yellow Tie Hospitality, a Food & Beverage Franchise Management Company plans to launch decade old UAE-based street food brand - Just Falafel in the Indian market. For the same, Yellow Tie Hospitality will be investing 3 million USD on Just Falafel and plans to open the first store in Mumbai and Bengaluru.

In 2017, the company aims to open five stores of Just Falafel not only in metros but in Tier- II cities too. Just Falafel is known for its different types of falafels like Egyptian, Mexican, Indian, American, and Lebanese, etc.

According to Karan Tanna, Founder & CEO, Yellow Tie Hospitality Management LLP, "We are excited to bring the celebrated street food brand from UAE to India. International brands do see a lot of potential in India and are ready to explore Indian terrains without compromising on their brand value. We at Yellow Tie not only facilitate these brands to enter India but also constantly work towards expanding them without undermining the quality and experience."

Yellow Tie Hospitality is on track to open 50 outlets of Genuine Broaster Chicken by the end of 2017. They see a huge potential in the tier II cities hence in the span of one year they have already opened outlets in cities like Patna and Lucknow.

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