HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > Interviews
INTERVIEWS

‘EGK Foods reduces effort and time required in commercial kitchens & households’

The first crispy fried onion company in India, Everyday Gourmet Kitchen (EGK) Foods Pvt. Ltd., was founded by Satyajit Roy who is also the CEO of EGK Foods. Kathryn B K speaks to Roy to understand the work process of EKG Foods and the response it has received so far.

Wednesday, June 14, 2017, 11:42 Hrs  [IST]

A food processing concern that deals primarily with onions and it’s by products; EGK was established in the year 2014 as a food processing venture that focuses primarily on the onion market. The company is recognised as the most reputed manufacturer of the best quality Fried onions, Crispy Fried Onion and Fried Pyaaz. Currently, EGK Foods have one factory in India which is about 5,000 sq ft in size. It is located in Taloja, on the outskirts of Mumbai.

Adopting the process
Initially, there was reluctance from the market to accept the product as many commercial kitchens were of the opinion that they will peel, cut and fry their own onions as they have been doing for many years. Upon great persistence from our side, once we got some of the bigger kitchens to try our product, they realised the multi pronged benefits of EGK Fresh Fried Onions, says Roy proudly. Reduction in time, labour and resources at a competitive rate allowed many kitchens to make their operations more efficient. After the initial reluctance, the growth of EGK has been exponential.

Made by a proprietary process, EGK Fresh Fried Onions maintains crispness for six months in the packet. If opened it should be stored in an airtight container or in the refrigerator.

EGK has proven to not only reduce the effort and time required in commercial kitchens, but also in households where peeling, chopping and frying onions is one of the most laborious tasks even today.

Integrating with farmers
EGK Foods partners with farmers to offer them fair prices for their produce and in the process help them to avoid the volatilities of the market. This helps them to concentrate on the quality of their produce and make sure that their crops come out healthy.

“We hope to make a serious dent in the 25% (5 million metric tonne annually) wastage of onions produced by building out the infrastructure necessary as well as reaching the farmers directly to buy back their produce to affect the yield wastage. We hope to take advantage of the ‘StartUP India’ as well as the ‘Make In India’ programmes and work through institutions like The World Bank and United Nations programmes who are already doing some great work through self help groups across the nation,” said Roy.


Marketing strategies

Currently EGK Foods focus is on the HORECA segment. Through distribution partners, EGK does a total sales volume of close to 30 MT/month of finished product. Cafe Brittania, The Bohri Kitchen and Flamboyante are few clients of EGK.

We have found that larger establishments are quicker and keener to sign up with EGK for Fresh Fried Onions, especially in establishments where the cuisine is predominantly Indian or South East Asian. We employ traditional marketing strategies as well as doing extensive on ground door to door marketing, explained Roy.

Although EGK’s retail presence is very small currently (about 20 shops in Mumbai, including Godrej Natures Basket), leveraging the power of the internet and the continued adoption of e-commerce and modern retail, Roy hopes that EGK will be able to reach many consumers directly in the next 12 months.

Consumers can reach directly through website i.e. egkfoods.com or call us. Within the next three months EGK Fresh Fried Onions will be available in outlets like BigBazaar, D-Mart and Reliance Fresh and will also be on bigbasket.com along with other online retailers like Amazon, informed Roy.

kathryn.bk@saffronsynergies.in

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
 
CoverStory
Analysis
 
  Kajaria launches exclusive range of faucet and sanitaryware under ‘Kerovit’ brand
  Philips Lighting adds one more LightLounge with Hue Premium Zone concept in Bengaluru
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar
Hotelier Summit India
Mumbai
June 5-7, 2017

Tourism Investors Meet 2017
FICCI, New Delhi
July 5-6

CII Tamil Nadu Travel Mart
Chennai
July 6-8, 2017

IATO Convention
Mayfair Convention Centre,
Bhubaneswar
September 7-10, 2017

ITB Asia
Marina Bay Sands,
Singapore
October 25-27, 2017

Business and Luxury Travel Mart
Delhi (BLTM)

Gurgaon,
Delhi-NCR
October 26-27, 2017

IDE Expo Summit
October, 2017
Hyderabad

HIFI
JW Marriott Hotel
Mumbai Sahar
Nov 20-21, 2017
Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES