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Glenfiddich launches 2nd World’s Most Experimental Bartender Competition

Monday, June 19, 2017, 17:00 Hrs  [IST]
By HBI Staff | New Delhi

Glenfiddich, a single malt Scotch whisky, announced the launch of the second season of the World’s Most Experimental Bartender in India. Glenfiddich’s World’s Most Experimental Bartender is a global programme that recognizes and rewards individuals, who collaborate with a master in another field like a musician, chef, designer or artist to co-create a more surprising, unusual and inventive Glenfiddich drinking experience.

The shortlisted finalists from India and around the world will be invited to an all-expenses-paid trip to the Glenfiddich Experimental Bartender Academy in Scotland. At the distillery, the participants will compete to win the priceless opportunity to bring their idea to life, supported by Glenfiddich. The winner will be awarded with the title of ‘The World’s Most Experimental Bartender’ and their creativity showcased globally.

James Pennefather, Managing Director, William Grant & Sons India comments, “Glenfiddich has always been at the forefront of innovation in the whisky industry; recognised as both the world’s most awarded single malt and the brand that challenged the norm by taking single malt beyond Scotland’s borders to create the category as it is known today. With this global competition, Glenfiddich aims to create a platform for bartenders to explore, innovate and create more exciting drinking experiences for patrons.”

The Indian leg of the entries will close on July 15, 2017. A jury panel will short-list ten best entries which would be announced in the third week of August. These short-listed participants will then be introduced to their respective collaborators for the final round of the competition. This will be followed by the India winner announcement on 10 September 2017.

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