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TripAdvisor launches redesigned website with innovative features

Thursday, July 6, 2017, 17:42 Hrs  [IST]
HBI Staff |New Delhi

TripAdvisor, the world’s largest travel meta search, has launched their newly redesigned site which in addition to a new sleek and streamlined look, will offer travelers access to useful new tools and features to help them find their ideal hotel at great prices when they are ready to book, as well as get the best value on flights, vacation rentals, restaurants and tours and travel activities.

The new features of the redesigned site includes, ‘Best Value’ Hotel Rankings to ensure travellers get the most bang for their buck. In the new site, hotels are now ranked by a variety of factors to help travellers find the best relative hotel value, based on their travel preferences. The new sort is based on a combination of traveller ratings, hotel rates, booking popularity, and the travellers’ own brand affinity and location.

The site also comes with a ‘MyTrips’ option, a new feature, which allows users to build and save trips on the site, collaborate and share them with family and friends and easily sync the information across their devices.

Another major feature of the redesigned site is the 360-degree photos of hotels. This gives a 360-degree perspective and virtual tour of the hotel, its lobby, rooms, etc., to travelers to get a better understanding of the hotel before they book.

According to TripAdvisor, the redesign has been made based on feedback from TripAdvisor’s global community of more than 390 million monthly visitors.

“Consumer insights from our traveller community was a crucial part of our redesign process,” said Barbara Messing, Chief Marketing Officer, TripAdvisor. “We are a site for travellers by travellers and it was important to make sure we were getting our community’s input as we evolved our experience,” she added.

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