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EXPERT SPEAK

Enhancing customer engagement for future ready food businesses

Tuesday, July 25, 2017, 16:33 Hrs  [IST]

“Mobikon’s Restaurant OS is a must-have platform for restaurants to align customer data, preferences, reviews and marketing. As more customers are getting online, it is imperative for restaurants to engage them in real time and drive marketing which is targeted and ROI driven. Mobikon’s integrated modules from ordering, reservations, loyalty, feedback, online reviews, social media and website bring in a single view to understand the business and drive more revenues,” explains Samir Khadepaun.

How is Mobikon unique?
Mobikon’s Restaurant OS is unique because of its approach:

  • Core Platform: Our core product brings in clear value of a single platform and gives restaurant owners a complete analysis of their customers.
  • Solutions: Our solutions in data analytics, social engagement and campaign management, helps restaurants drive more ROI and footfalls and our data experts help drive quarterly and yearly revenue targets.
  • Market Place: With our industry partnerships from banks, beverage companies and industry experts, we help restaurants to not only drive more revenues but also improve on some critical areas like customer service, menu management and staffing.
When you think of a restaurant setting today, food isn’t the only element that comes to mind. One also thinks about the ambience, the service provided, the special treatment given, in short, the entire dining experience. Trends in the restaurant business are no longer about innovation that’s on the plate, but one that is happening off it as well. And these innovations are amplified, thanks to digitally connected customers.

Restaurant owners need to be proficient and quick thinkers, in order to build a sustainable and profitable business that provides an excellent experience to its customers, every single time they visit.

The combined power of customer data and digital technology is what Mobikon provides products use in leverages in its products in order to help create a level playing field for the restaurant owners understand their business better and drive more revenues.

Mobikon helps restaurants profile its customers’ needs and preferences by using the data collected and analysing it in a timely manner, so that restaurants can use this information to engage better with its customers. All products offered by Mobikon help prioritises this subjective element of customer satisfaction when using the analytical proficiency, speed and outreach of technology and ensures better resource management.

To give you a better idea on how Mobikon’s products help increase ROI for any restaurant business, here’s a quick overview of how these products help increase ROI for any restaurant business:

  • mConcierge: A real-time table management dashboard that allows you to effectively manage online and walk in reservations, table selection as per customer preference. With this tool, you can minimise the possibility of human error, get a real-time overview of your reservations and manage your wait lists better, all in one integrated system.
  • mFeedback :The best way to know if you’re hitting the sweet spot. We help restaurants create their own customised feedback forms that are simple, fast and intuitive, helping you gain in real-time. It also allows you to create a returning customer form which is non-repetitive, making the feedback data truly meaningful and valuable for your business.
  • mEngage:Our latest product offering is a revolutionary single dashboard for restaurant management. This analytics platform helps you with intelligent marketing through customer engagement, diner profiling, real time reporting and rich analytics, intelligently markets your restaurant and its offerings. Among its many advantages, one is to target customised milestones like birthdays and anniversaries, ensuring you reach out to them when it matters the most with interesting offers.
  • mOrder: With the world of home delivery gaining significant ground and many startups fueling this market, having an efficient online ordering platform for your business will boost revenues further. mOrder helps restaurant increase their business through online and delivery sales by setting a platform that enables customers to order online: website, mobile app or in-store. This intuitive versatile platform helps create quick menus which can be edited, updated and published in minutes across mobile, social and web.
  • mNow: Making restaurant management really convenient, mNow gives you alerts on every diner engagement viz mobile order, table reservations, reviews, redemptions that enables instant communication to improve the customer service standards and operational efficiency of your restaurant.
As per an NRAI India Food Services Report, the food services market in the country is estimated to grow to close to INR 500,000 crore by 2021. However, restaurant owners face various challenges such as high rentals, seasonality, intense competition; lack of well-planned spaces, along with many regulations and taxations makes survival a challenge, leave aside profitability.

Tuning into the demanding customer base of today’s times then becomes imperative. Compromises or slip ups in efficiency on the floor, in the kitchen, in customer engagement or in marketing strategies could mean customers easily switching over. Your passion for your business merged with the tech-skill set that Mobikon brings you, can help you build a sustainable and profitable brand.

The views expressed within this column are the opinion of the author, and may not necessarily be endorsed by the publication.

 
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