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Hindware launches 'Startwith theExpert' TVC campaign

Friday, August 18, 2017, 14:00 Hrs  [IST]
By HBI Staff | New Delhi

Actor Shah Rukh Khan dons the avatar of an expert guide as he urges customers to #StartWithTheExpert for India's leading sanitaryware brand Hindware's new TVC campaign. Through the television commercial, Hindware communicates its philosophy of being the Expert Companion in helping consumers make their dream bathrooms.

Sandip Somany, VCMD, HSIL Limited said, "As a brand, with close to six decades of experience, Hindware has gathered extensive understanding of the consumer needs and have harnessed it to offer products and services which fulfill not just the rationale but the emotional needs of the consumers. Our series of four television commercials reinforces our commitment to provide high-quality bath solutions and expert advice to Indian consumers to assist them in creating their dream bathrooms."

Manish Bhatia, President, BPD added, "This campaign will be amongst the largest in the industry so far and in keeping with times it will be a 360 degree campaign activating all touch points like airports, television, cinemas and internet. We intend to cement our position as 1st brand of choice for any Indian who wants to make their dream bathroom come alive. All they have to do is to start with the expert; come to Hindware."

"I share a great relationship with Hindware and admire their quality of reinventing themselves in a product parity market to remain relevant and appealing to a larger set of audiences," said the brand ambassador Shah Rukh Khan.

 
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