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Coca-Cola introduces Minute Maid Santra

Monday, September 4, 2017, 15:00 Hrs  [IST]
HBI Staff | Mumbai

After launching the wholesome and refreshing taste of home-grown Mosambi in Minute Maid Pulpy Mosambi, Coca-Cola has announced the launch of Minute Maid Pulpy Santra that contains Santra (orange) juice from the oranges locally-grown in Maharashtra and Madhya Pradesh.

According to Coca Cola, the Minute Maid Pulpy Santra contains juice from perfectly ripe, hand-picked Indian Santra fruits and pulp that provides for a fruit-eating experience. The wholesome new drink, made from the choicest citrus fruits, will be available in ready-to-serve 400 ml pack.

The new launch is in tune with the Coca-Cola System in India’s, transformational journey to create a Virtuous Fruit Circular Economy by using a variety of Indian fruits in its beverages. The Coca-Cola Company in India along with its owned bottling operation, Hindustan Coca-Cola Beverages, fruit suppliers and processors in India is already working with 4 lakh farmers and training many of them on innovative and effective ways of practicing horticulture to help realise Prime Minister’s vision of doubling farmers’ income by 2022.

Handing over the first bottle of Minute Maid Pulpy Santra to a farmer who grew the fruit for the beverage, Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra, said, “We have a tireless resolve to bring about positive changes in the lives of our farmers. We are happy that companies like Coca-Cola and their partners like Jain Irrigation are committed towards the agricultural economy. They can also help introduce modern and scientific methods of farming to improve both quality and quantity of agricultural produce. I am sure this will play a key role in developing the agri sector in India and Maharashtra and help us in making the Prime Minister Shri Narendra Modiji’s vision to double the farm income by 2022. This occasion has become all the more special marking the presence of James Quincey President and CEO of The Coca-Cola Company. I want to assure him that he has found a partner for life in Maharashtra. We are enthused to embark upon this journey of bringing a meaningful change in the lives of our farmers”.

“Currently, our beverages are sold in over 26 lakh outlets in India. Our aim is to leverage this pervasive distribution for our juice-based drinks so that consumers get easy access to them. Our commitments to create demands for locally grown fruit based beverages and invest in the agri ecosystem are the cornerstones of Virtuous Fruit Circular Economy. We recently launched Minute Maid Pulpy Mosambi containing fruit juice from the locally-grown Mosambis. I am happy to share that it is already available in more than 1 lakh outlets across the country. The launch of Minute maid Pulpy Santra is another milestone in this transformational journey. In the first phase, we have sourced Santra fruits from Maharashtra and Madhya Pradesh.” said T Krishnakumar, President, Coca-Cola India and Southwest Asia.

(Source: indiaretailing.com)

 
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