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Taj Hotels Palaces Resorts Safaris organises its first India Sales Mission

Friday, September 8, 2017, 17:00 Hrs  [IST]
HBI Staff | Mumbai

Taj Hotels Palaces Resorts Safaris in-order to reinforce and strengthen its ties with the travel trade and familiarise them with its latest offerings, organised the first edition of its Sales Mission at Taj Lands’ End Mumbai yesterday. The Sales Mission saw participation from 39 Taj hotels including two overseas properties from Dubai and Bhutan. Prior to Mumbai, the two day sales mission concluded successfully with 700 participants in Delhi. In Mumbai, around 250 travel trade partners engaged in business sessions with the 39 participating hotels and enhanced their knowledge about them.

Elaborating more on the Sales Mission Renu Basu, Global Vice President - Sales, Taj Hotels Palaces Resorts Safaris, said, “We have been conducting other outreach programmes like  one-on-one meetings and small trade seminars to engage with the travel trade. This is the first time we have initiated a platform of this scale by organising this sales mission where 39 properties have come under one roof to meet the travel trade. These sales mission give our esteemed customers an opportunity to interact with multiple properties to enhance and develop more business ties than in usual one-on-one business meets.”

Considering that Mumbai and Delhi are the top inbound source markets for Taj hotels, the sales mission was concentrated in these two cities this year. Similar sales mission was organised in Dubai last year. Notably, the US and UK are top inbound source markets for Taj hotels.

Basu said that across the hospitality industry the demand is growing by 3% and supply is also increasing by 1.3%. “There is clear evidence that business across all verticals is growing. We regularly participate in all the prominent trade shows, within India and overseas. Be it through traditional medium or through digital medium, we engage with our travel trade partners to fortify our relationships, we are confident that these efforts contribute towards mutual success,” she added.

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