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Diageo India reinvents Antiquity Blue Whisky for the evolving millennials

Tuesday, September 12, 2017, 12:00 Hrs  [IST]
HBI Staff | Mumbai

Diageo India, a leading beverage alcohol company in India is relaunching its premium brand Antiquity Blue Whisky with an exquisite and striking new packaging.

The new pack has a soft touch finish added for a velvety feel covering the blue bottle inspired by the traditions of Venetian glass-making. The new Antiquity Blue logo has a golden heart. A new brand asset has been created as a symbol of timelessness, The double headed heron which has one head looking towards the past and the other to the future. The overall new look with added provenance, stands for timelessness, authenticity and age-old traditions.

“Antiquity Blue stands for the timeless art of whisky making and the new pack showcases that beautifully. This brand renovation transitions the brand into a more contemporary and modernised territory that speaks to true whisky connoisseurs. We are very happy to see that the consumers are already appreciating this finer experience”, says Subroto Geed, Senior VP-Marketing at Diageo India.

 
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