HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack

Diageo India reinvents Antiquity Blue Whisky for the evolving millennials

Tuesday, September 12, 2017, 12:00 Hrs  [IST]
HBI Staff | Mumbai

Diageo India, a leading beverage alcohol company in India is relaunching its premium brand Antiquity Blue Whisky with an exquisite and striking new packaging.

The new pack has a soft touch finish added for a velvety feel covering the blue bottle inspired by the traditions of Venetian glass-making. The new Antiquity Blue logo has a golden heart. A new brand asset has been created as a symbol of timelessness, The double headed heron which has one head looking towards the past and the other to the future. The overall new look with added provenance, stands for timelessness, authenticity and age-old traditions.

“Antiquity Blue stands for the timeless art of whisky making and the new pack showcases that beautifully. This brand renovation transitions the brand into a more contemporary and modernised territory that speaks to true whisky connoisseurs. We are very happy to see that the consumers are already appreciating this finer experience”, says Subroto Geed, Senior VP-Marketing at Diageo India.

Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
* Name :    
* Email :    
* Message :  
  H&R Johnson opens sixth Experience Store in India to service Customers, Architects & Designers as a one-stop-shop
  Philips Lighting adds one more LightLounge with Hue Premium Zone concept in Bengaluru
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar
July 2, 2018, New Delhi
September 27-30, 2018, Kochi, Kerala
© Copyright 2016 Saffron Synergies Pvt Ltd