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Cambay Tiger Seafood Mart opens in New Delhi and Pune

Thursday, September 14, 2017, 10:00 Hrs  [IST]
HBI Staff | Mumbai

WestCoast Group, a leading integrated seafood company in India recently launched the company-owned seafood retail outlets Cambay Tiger Seafood Mart (CTSM) in New Delhi (Defence Colony) and Pune (Viman Nagar).  The launch comes after the success of CTSM outlets in Mumbai at Bandra and Lokhandwala Complex. 

Cambay Tiger Seafood Mart is a boutique shop that gives a shopping experience to its customers for seafood. The ambience, design, display, and human resources at the mart gives the customers a good seafood buying experience in India. The store sells Atlantic Salmon, flown all the way from Norway. Cambay Tiger seafood Mart will offer live, chilled and frozen seafood. The range includes white prawns, Seer fish, Pomfret – black, silver, and Chinese,  mud crabs, Sardines, Lady fish, silver Anchovies, Rawas, Mackerels, Rohu, Katla and Tilapia, along-with ready-to-cook products (marinated and breaded). The customers can also shop for accompanying items such as rubs, marinades, canned fish and regional fish pickles at the mart.
 
“Through these shops, we want to give our customers a true Cambay Tiger guarantee for their seafood. We need to look at a few trends in urban India, especially the metros and our growth plan with Cambay Tiger Seafood Marts is to capitalise on these trends. Firstly, there is a shift of preference in shopping for seafood to modern retail markets, from a traditional Indian fish market. The hygiene, freshness, convenience and customer service in a modern retail set up is not usually achieved in a traditional fish market,” said Shivam Gupta, Director, WestCoast Group.  
 
“Also, a customer in a metro such as Mumbai, Pune or Delhi, has begun preferring to buy seafood from a health and fitness point of view (being the healthiest protein) and not alone the taste.  This whole packaging of fish around health can be communicated the best in a modern retail set up,” Gupta added.

 
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