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MoT launches thematic creatives as part of Incredible India 2.0 campaign

Wednesday, September 27, 2017, 12:00 Hrs  [IST]
HBI Staff | New Delhi

On the occasion of World Tourism Day today, the Ministry of Tourism has launched the Incredible India 2.0 campaign at Vigyan Bhavan in New Delhi. As part of the kicking off the campaign, MoT has launched three creatives one for the domestic market and two for the international market. These digital thematic creatives were launched by President of India, Ram Nath Kovind.

While the domestic thematic campaign is intended at creating social awareness about cleanliness at destinations, the international commercials cover over golf tourism and fashion. MoT has roped in international golfer, Carley Booth and Emma Puttick, a renowned fashion designer to communicate India's advantage in these spheres.

 
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