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Bira 91 launches fifth beer in India

Thursday, October 5, 2017, 11:00 Hrs  [IST]
HBI Staff | Mumbai

Premium beer maker Bira 91 said it has launched its fifth beer — The Indian Pale Ale — (IPA) brewed in India. The company has launched the beers in Delhi-NCR, Mumbai, Bengaluru and Pune through promotion across 250 restaurants and bars, Bira 91 said. The company’s other product range includes Bira 91 White, Bira 91 Blonde, Bira 91 Light and Bira 91 Strong. The beers will be launched in United States later this quarter making it the first IPA from India to hit global markets, the company said.

(Source: DNA)

 
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