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WINES, LIQUOR

Sula Vineyards boosts exports, Poland added to the list of countries

Thursday, October 5, 2017, 16:00 Hrs  [IST]
HBI Staff | Mumbai

In yet another move of advancement, Sula Vineyards is proud to announce the launch of their wines in Poland. This is in partnership with QX, a Polish importer. With over 65% market share in India, Sula Vineyards started exports in 2004 and is today represented in over 30 countries.

Having placed Nashik on the world wine map, Poland’s inclusion to the brand’s export is proof of how Sula is pushing world boundaries to make Indian wine present across the world. With the recent development, tapping markets such as Russia and Poland, where Indian wines have not been exported to before, Sula is also opening up doors for other Indian brands to take on the world.

Headed by Mateusz Maslanka and his father, Marek, Sula’s new importer QX’s strategy is to import and distribute distinctive and unique wine brands from around the world - and their aim is to introduce the Polish consumer to wines they may have never come across.

Speaking on this new partnership, Mateusz Maslanka, CEO of QX stated, “We are very excited to partner with Sula Vineyards and it is with great pleasure that we are introducing their wines to our market. The world wine industry is growing by leaps and bounds and our goal is to support this movement by presenting to Polish consumers, wines that are exceptional. Our portfolio of wine brands is diverse and original, comprising of wines from countries that are yet to be acknowledged as places where world class wines are produced.”

Cecilia Oldne, Vice President – Marketing and Global Brand Ambassador, Sula Vineyards shared her excitement on the expansion “Poland as a wine consuming market is booming and new world wines are getting it’s well deserved attention and increased market share in this exciting country. Sula is reaching new heights and our distribution network is growing by the day! We are very happy to partner with QX as they are as futuristic and dynamic as we are.”

QZ distributes its wines to hotels and restaurants across Poland. Their rich clientele ranges from some of the most high-profile outlets in cities such as Warsaw, Krakow, Gdansk, Katowice, Bydgoszcz, and Lodz. Wines from the Sula portfolio today available in Poland are Brut Tropicale, Sula Sauvignon Blanc, Sula Zinfandel, Dindori Reserve Shiraz and Dindori Reserve Viognier.

Sula currently exports its wines to over 30 countries including USA, Canada, Jamaica, Belgium, Denmark, Italy, Slovenia, Hungary, France, Germany, Austria, Holland, Lithuania, Spain, Sweden, Switzerland, United Kingdom, Japan, Sri Lanka, South Korea, Singapore, Nepal, Bhutan, Maldives, UAE, New Zealand, Mauritius, Oman and Russia.

 
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