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R-pure Agro to set up distribution base in seven more states soon

To target HoReCa market in a big way

Tuesday, October 24, 2017, 18:00 Hrs  [IST]
HBI Staff| New Delhi

R-Pure Agro, an agro products company which is into single and blended spices, pickles, mixes, sauces, etc., as part of increasing its market presence in both retail and institutional segments of the market, will be setting up distribution base in seven more states by this month end. According to Rajeev Gulati, Director, R-pure Agro , they are planning simultaneous launch in seven states of the country.

Distributors have been finalised and will be appointed in Bengaluru, Mumbai, Noida, Bhubaneswar, Aligarh, etc. and R-pure products will be made available to both retail and institutional customers in the respective states soon.  “We are appointing distributors who have the expertise and reach in all segments of the market, especially the HoReCa,” said  Gulati.  R-pure currently has two super stockists in Delhi and four in Haryana, he said.

Since MDH, the parent company and a popular spices brand in the retail market, R-pure is focusing more on the institutional segment including HoReCa. “We have bigger capacity packs for HoReCa customers.  We have 10 kg Pasta packs, big cans of vinegar, 100 kg bags of Soya chaps, and even for spices we have bulk packs for such customers,” said Prateek Bakshi, Corporate Chef of R-pure Agro.

He said that endeavour is to create a brand identity of its own for R-pure. R-pure already has 70 odd SKUs which include around 15 Chinese, 25 ready to eat items, etc., Chef Bakshi said. R-pure has added Pastas and Dried Soya Chaps recently, and will be introducing ready-to-eat gravies by the end of this year, he added.

Marketed in overseas markets, R-pure was introduced in the India market 2008.

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