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Kalagato study shows OYO gaining larger market share of booking volumes over traditional hotels

Sunday, November 5, 2017, 17:17 Hrs  [IST]
HBI Staff |New Delhi

According to a recently released report by Kalagato, India’s leading market and competitive intelligence provider, OYO has carved out a significant mobile presence despite its niche focus. Its presence is, in fact, much larger than many pure play OTAs that serve a much wider purpose.

Further, it shows impressive incremental traction in terms of transaction volume when compared to other OTAs with a more varied set of use-cases and offerings. OYO also demonstrates high NPS (Net Promoter Score), a key indicator of customer satisfaction, compared to many older and established service brands.

A remarkable revelation by Kalagato is that OYO continues to eat into the hotel market and “taking a larger share of booking volumes with each passing month”.

The Kalagato report showcases that OYO has successfully expanded its niche in the hospitality segment. 95%+ of OYO’s demand comes through its own channels. The customer repeat rate for OYO is 45%, which is higher than industry average. This can be attributed to a seamless product experience, efficient marketing and solid distribution capabilities.

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