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Online sales skyrocket within 6 months of STAAH connection

Wednesday, November 8, 2017, 11:00 Hrs  [IST]
HBI Staff | Mumbai

India’s Fildalgo Group sees a 300% increase in revenue within six months of connecting to the STAAH platform. The growth figure touched a staggering 28 times within four years – and still growing strong.

The properties

Fidalgo Group prides itself in delivering an exemplary hospitality experience from its centrally located properties in Goa, Pune, Mumbai and Nagpur. Serving business and leisure travellers, the group aims to make trips accessible and comfortable for all.

The need

Before connecting with the STAAH platform, Fidalgo Group was linked to three OTAs directly. They had a booking engine and no channel manager. Their online visibility was limited and the time spent in managing multiple sites was high. As a growing group, these issues needed to be addressed – quickly.

Tapas De, General Manager of the Fidalgo Group, has been a believer of STAAH’s technology since its early days in 2010. “I worked at the first Indian property that STAAH took on. The results we saw were phenomenal – from 0 to 1500 room nights per month!” says Tapas. “Since then wherever I moved, STAAH followed, always delivering stellar results.”

In 2013 when Tapas moved to the Fidalgo Group, he connected the group to STAAH’s Instant Channel Manager and ConvertDirect Booking Engine.

Direct sales zoom off the charts

Prior to STAAH, Fidalgo properties were listed on three OTAs. This quickly grew to 12 and the resulting direct booking and revenue increase was exceptional.

“With three channels our annual OTA business was around INR 1.2 million per year. Switching over to STAAH in the same financial year, our revenue increased to INR 4.8 million. The revenue multiplied to INR 14.8 million in the second year and INR 27.2 million in the third year. Now our online revenue is in excess of INR 34.2 million per annum.” says Tapas.

STAAH’s high-performing channel manager is integrated to more than 200 OTAs, GDS and payment gateways. Reliable and affordable, it makes updates to multiple channels in real time, minimising the risk of overbookings and increasing efficiency.

“We have not only increased the revenue and the number of platforms by reaching out to ore travellers across the globe, but also saved lot of time and human resources to manage and update inventory through STAAH,” says Tapas. “Besides the insightful reporting is great to make informed strategy decisions.”

Combined with using ConvertDirect Booking Engine, Fidalgo has managed to improve the share of direct bookings within its growing online revenue pie.

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