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The Power of Lighting in Tourism

Sumit Joshi, CEO-South Asia, Philips Lighting, feels that big transformation can happen to the touristic value of historic monuments and heritage structures in the country by lighting it up using advanced lighting technology. Philips Lighting has recently executed a prestigious illumination project for CPWD at Central Secretariat buildings on both sides of the Raisina Hills leading to Rashtrapati Bhavan.

Friday, November 10, 2017, 12:24 Hrs  [IST]

At a time when Ministry of Tourism, Government of India is mulling ways to make the heritage monuments and places around it happening places with fun, entertainment, etc. to improve overnights of tourists at destinations, Sumit Joshi, CEO-South Asia of Philips Lighting, leading lighting solutions company of the world, has an answer for it. Light up our monuments and heritage structures with modern LED lighting technology, tourists will flow in automatically.

“After evening, if there is no action happening at such places, people won’t visit such places. If places get illuminated, people will visit such places. That will not only add to the beauty of the place, but also reflect on the local economy. It will open up business opportunities for people even in the evening. The potential is huge in this country. It is important government and its agencies realise that potential,” said Joshi.

Philips Lighting has used most advanced Philips Color Kinetics technology to light up North and South Block of the Central Secretariat which was built in 1931 and houses offices of the Prime Minister, Cabinet Secretariat, Finance and Home Ministries, etc. The system also has dimming features that will enable the buildings to reduce electrical consumption during non-peak hours. In all, approximately 662 light points have been implemented to create the stunning lighting effects. The light points are controlled by the advanced light management system, Philips Color Kinetics Light System Manager gen5, which can store multiple preset scenes, creating unique light shows with varied effects like ripple, cross-fade, particle and burst.

Talking about the challenge the British-era architecture posed, Joshi said every building has its own character and people who work on lighting design first need to understand the architectural aspects of the building. “Here, they had to take into account the pillars, the domes and the jalis on the domes, etc. into consideration while working on the lighting effect. Each part of the building is taken separately and done the pilots, so that the beauty and contours of the building are lit in a beautiful way. It takes a lot of hardwork to create that effect that reflects the heritage of the building,” he informed.

Commenting on the impact this unique project would deliver, Joshi said that it will force policy makers to think how “lighting can create an impact in driving tourism into a place” and also create a “feeling of pride and fervor” around it. Secondly, lighting now is connected, lot of things are possible today which were not possible earlier. “Therefore, for people coming here as visitors, can see for themselves the power of lighting on a structure like this and when they go back and create something of their own, lighting would play up in their minds. From both aspects, its gain for lighting companies like us going forward,” he stated.

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