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London Bubble Company introduces Bubble Waffle to Mumbai

Friday, November 10, 2017, 15:00 Hrs  [IST]
HBI Staff | Mumbai

London Bubble Company launched its global operations with its first post at Juhu to patrons. Bubble waffles are a variant of the favoured dessert dating back to several centuries in Hong Kong; this idea gradually spread to London where it became of the toast of the foodie community, and is today considered the staple food of Europe.

Speaking at the launch, Saurabh Rathore, Founder & CEO of Gobble Me Good said, “London Bubble Company is an attempt to bring this delicious offering to the citizens of Mumbai. Distinct from the regular waffles that have been sampled in Mumbai, Bubble Waffles are a treat to all our senses in its flavour, texture, fragrance and so on – and they are 100% vegetarian. It is an ode to the huge vegetarian populace of the city.”

“The idea behind bringing London Bubble Company to India was to offer a broader experience of waffles to the experimentative audience that the city boasts of. The Juhu store is our first globally, and we already have plans to branch out across the country through a strong network of franchisees,” he continues.

Extensive research and development has gone into London Bubble Company to develop the perfect recipe that would retain the texture and flavour of the original bubble waffle, while customising elements to suit the Indian palate. An exciting menu comprising of bubble waffles with exotic fillings such as bubblegum ice cream with marshmellow pieces; red velvet, white chocolate, vanilla ice cream; Ferrero ice cream with Nutella and choc cigars have been developed alongwith his team of internationally-experienced chefs. Highlights of the menu are bubble waffle wraps, pocket waffles and bubble milkshakes, and the first-ever Black Jack – black waffle in black ice-cream with black sprinkles.

Rathore set up Gobble Me Good earlier this year in 2017 with a view to introduce exciting culinary experiences from across the world to the Indian audience. London Bubble Company will be grown through a franchisee model – 200 of them by end of 2019. The launch will see two outlets open in Mumbai – Juhu and Andheri followed by launch in Vashi, Chembur and Matunga.

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