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M.O.M - Spotlight Finding a space in the ready-to-eat space

Homemade-style food is a craving one just cannot ignore, but, the daily hustle-bustle certainly drives us away from savouring these happy Moments. Prateek Bhagchandka, CEO, M.O.M (Meal of the Moment) makes that possible by bringing affordable read-to-serve homemade style foods to the discerning customers. Akshay Nayak finds out more about M.O.M…

Friday, November 10, 2017, 14:40 Hrs  [IST]

In the fast-paced life people generally tend to compromise on food they eat. While they crave for home cooked food, it’s not easy to get. Prateek Bhagchandka is trying to fill that vacuum through his Meal of the Moment (M.O.M). Although ready to cook food has gained strength across the globe, in India it is still in its infancy, feels Bhagchandka, because not too many have been able to crack the product taste and texture. Through intensive Research and Development, M.O.M has created a range of products in this vertical without compromising on taste.

“On one end of the spectrum are our fast moving lives, corporate jobs, long working hours, travel and professional growth while on the flipside we want to stay rooted and eat the sort of food our mother used to make for us. Unfortunately in our daily struggle, food often takes a back seat. So we wanted to make a range of products that hits this spot perfectly.”

M.O.M focuses particularly on the quality, taste, format, process and pricing of its products.

Laying down the unique points of M.O.M in the ready-to-serve-food space, Bhagchandka says, “We have invested in plant and machinery and have a 100% automated food processing plant - free of human intervention. Needless to say the quality of raw materials is also top notch. My wife Mugdha personally visits the wholesale markets to pick on the choicest ingredients. The nutrient-loss in our M.O.M food boxes is negligible as we never expose our food to high temperatures which causes nutrient-loss. Therefore, the nutrient value is the same as it is in the food served at homes. Lastly, we strongly believe in not adding any preservatives to any of our foods.”

M.O.M products are currently available on Amazon, BigBasket and in a number of retails stores in Mumbai. Additionally, they also cater to in-flight use in GoAir. M.O.M is also empanelled with IRCTC and is available on a few trains across India. “We have been supplying our products in bulk to train caterers and canteens in Kota and Mumbai too,” the CEO added.

Speaking on future plans of expansion Bhagchandka said that M.O.M is attempting to enter new retail markets like Pune, Delhi, Bangalore and Chennai over the next 18 months. Currently M.O.M products are exported to Hong Kong, Japan, etc.

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