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FieldFresh partners with Japanese Brand Kikkoman to bring authentic Oriental flavours to India

Monday, November 13, 2017, 11:00 Hrs  [IST]
HBI Staff | Mumbai

FieldFresh Foods Pvt Ltd., a Joint venture between Bharti Enterprises & Del Monte Pacific Limited, on November 9, 2017 said that it has partnered with the Japanese  Food Brand, Kikkoman, to introduce its Soy Sauce in India. With this partnership, FieldFresh Foods will have the exclusive rights to manufacture and market Kikkoman products in India, thereby strengthening its condiment portfolio in the market. 

Speaking about the partnership Rakesh Bharti Mittal, Chairman, FieldFresh Foods Pvt. Ltd. said, “We are delighted to partner with Kikkoman Corporation. This is a significant milestone and in line with the Government’s ‘Make in India’ initiative. We are confident with Kikkoman’s expertise in the premium oriental condiments segment and our deep consumer understanding of the Indian market will help both the companies to emerge as a leading player in the segment and achieve market leadership in the next 3-5 years.”

“With a surge in specialised restaurants offering Oriental cuisine, we are expecting the partnership to also give a significant boost to our B2B business,” Mittal further added.

Osamu Mogi - Director, Executive Corporate Officer of International Operations Division, Kikkoman said, “We are very excited to partner with FieldFresh Foods in India to introduce Kikkoman. The partnership will not only allow us to enter the vibrant Indian subcontinent, but also help us build and develop Japanese food culture in the country. Kikkoman is committed to promote international exchange of food culture, and with Del Monte’s well-established presence in both modern trade (supermarket chains) and foodservice, a tie-up with them allows us to leverage our combined strength which will be enriching for customers. As we continue to promote excellence through our products, we are hopeful that the collaboration will familiarise people with Kikkoman offerings and define us as one of the most trusted companies in the world.”

Yogesh Bellani, CEO, FieldFresh Foods Pvt. Ltd. said, “We have been expanding our oriental condiments portfolio with the combined efforts of Del Monte’s global heritage, and now with Kikkoman’s expertise in Japanese cuisine, we are hopeful to expand our footprint in growing the condiments segment. We aim to achieve a market leadership position in the premium oriental condiments segment.”

 
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