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Planet Hollywood International hopeful of an early foray into India

Company activates aggressive India Franchisee scouting

Monday, November 20, 2017, 12:00 Hrs  [IST]
P Krishna Kumar | New Delhi

After announcing their Asian entry with first Planet Hollywood restaurant in the capital city of The Philippines, Manila, scheduled for opening in summer 2018, Planet Hollywood International, the theme restaurant brand inspired by Hollywood, has started looking at India market aggressively for an early foray. The US-based restaurant brand with six outlets globally is working closely with franchise consulting and brokering firm, FranGlobal, to identify the right Franchisee partner in India.

In Delhi to participate at the 15th International Franchise & Retail Show recently, Alex Garland, Managing Director – Worldwide Development, Planet Hollywood International said that it is a very strong brand internationally and the most recognisable one. “Our restaurants reflect its connection with Hollywood and the celebrities, and therefore they need no explaining,” he said. He said that their big outlets at London, Paris, Orlando, Las Vegas, etc. are popular even with Asian guests.

Garland conceded that even though people approached them for franchisee partnership for India earlier, they never looked at India market seriously in the past. He expressed the hope of converting some enquiries he received at this visit into lasting partnerships soon. “One Master Franchisee for the country is the most ideal situation, but we are open to work on a regional basis as well,” Garland said when asked about the franchisee model that they are exploring. 
 
He said that Planet Hollywood is a strong brand which requires good investment and therefore are not looking at more than one outlet each in key cities in the country like Delhi, Mumbai, Bengaluru, and Hyderabad. When asked about the approximate investment one outlet demand, Garland put it in the range of USD 1.5 to 2 million per outlet. ‘The ideal location for a Planet Hollywood restaurant is a high footfall area which attracts both upper middle class locals and international tourists,’ he added.

When asked about the localisation of the brand, Garland said that the brand gives enough flexibility for customisation based on the local tastes. “A good 25-30% of the menu can be local inspired. In all our brands we offer that much of flexibility.”

When asked about the profile of partners they are looking at, Garland said that while financial background of the franchisee is important, equally important are passion and experience in the F&B business.  

Along with Planet Hollywood, the company is also keen to introduce their other brands like Buca di Beppo, an American-Italian family-oriented casual dining concept, and Earl of Sandwich, a QSR brand in India.

 
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