HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > F&B Overview > News
NEWS

Planet Hollywood International hopeful of an early foray into India

Company activates aggressive India Franchisee scouting

Monday, November 20, 2017, 12:00 Hrs  [IST]
P Krishna Kumar | New Delhi

After announcing their Asian entry with first Planet Hollywood restaurant in the capital city of The Philippines, Manila, scheduled for opening in summer 2018, Planet Hollywood International, the theme restaurant brand inspired by Hollywood, has started looking at India market aggressively for an early foray. The US-based restaurant brand with six outlets globally is working closely with franchise consulting and brokering firm, FranGlobal, to identify the right Franchisee partner in India.

In Delhi to participate at the 15th International Franchise & Retail Show recently, Alex Garland, Managing Director – Worldwide Development, Planet Hollywood International said that it is a very strong brand internationally and the most recognisable one. “Our restaurants reflect its connection with Hollywood and the celebrities, and therefore they need no explaining,” he said. He said that their big outlets at London, Paris, Orlando, Las Vegas, etc. are popular even with Asian guests.

Garland conceded that even though people approached them for franchisee partnership for India earlier, they never looked at India market seriously in the past. He expressed the hope of converting some enquiries he received at this visit into lasting partnerships soon. “One Master Franchisee for the country is the most ideal situation, but we are open to work on a regional basis as well,” Garland said when asked about the franchisee model that they are exploring. 
 
He said that Planet Hollywood is a strong brand which requires good investment and therefore are not looking at more than one outlet each in key cities in the country like Delhi, Mumbai, Bengaluru, and Hyderabad. When asked about the approximate investment one outlet demand, Garland put it in the range of USD 1.5 to 2 million per outlet. ‘The ideal location for a Planet Hollywood restaurant is a high footfall area which attracts both upper middle class locals and international tourists,’ he added.

When asked about the localisation of the brand, Garland said that the brand gives enough flexibility for customisation based on the local tastes. “A good 25-30% of the menu can be local inspired. In all our brands we offer that much of flexibility.”

When asked about the profile of partners they are looking at, Garland said that while financial background of the franchisee is important, equally important are passion and experience in the F&B business.  

Along with Planet Hollywood, the company is also keen to introduce their other brands like Buca di Beppo, an American-Italian family-oriented casual dining concept, and Earl of Sandwich, a QSR brand in India.

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
 
CoverStory
Analysis
 
  India ranks third among top 10 countries in USGBC survey
  Philips Lighting adds one more LightLounge with Hue Premium Zone concept in Bengaluru
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar
OTM
Bombay Convention & Exhibition Centre, Mumbai
January 18-20, 2018
SATTE
Pragati Maidan New Delhi
January 31 to February 2, 2018
Events
 
HBZ
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES