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American Grill company, Weber, to take their brand stores in India to 50 in three years

Opens Weber’s 12th Experience Centre in Delhi

Monday, November 20, 2017, 15:00 Hrs  [IST]
HBI Staff| New Delhi

American Grill brand, Weber, is all set for aggressive expansion in the India market by opening more exclusive branded stores. The company, which has opened their 12th branded store and experience centre in Kirti Nagar Delhi recently, is aiming to set up eight more by end of 2018 and reach 50 stores in India in the next three years. Entered India six years ago, Weber has shifted gears in the last one year opening branded stores-cum-experience centres and Weber Grill Academy, etc.

The newly opened Weber brand store at Kirti Nagar has elaborate display of different types and full range of Gas, Charcoal and Electrical Grills to choose from. There is a dedicated area where people will be imparted grilling techniques by an expert Chef.

Talking to Hospitality Biz at the launch of the new store, Brian Hendricks, Regional Vice President-Asia Pacific, Weber-Stephen Products LLC said that the initial focus in India market has been  to educate the consumer on the product, its usage, etc.  The Weber Experience centres will help not only in educating the customers but also to understand their requirement and offer differentiated products as per their specific requirement.

Weber offers grills of different sizes which runs on gas, charcoal and electric with major thrust on the consumer market. “Hotels and restaurants use our grills for breakfast, special brunches, special events, etc.,” Hendricks said.    

Weber’s ‘covered grilling’ technique makes grilling much more fun and easier ensuring quality and consistency. Apart from grilling, Weber grills can also be used for baking, roasting, smoking, etc. “It’s a most conversant machine,” added Hendricks.

“The category is getting bigger on both sides of the market – consumer side and in the hospitality side. It’s considered a differentiator by many restaurants as live grill stations are in trend. And we are the only authoritative grill brand in the organised sector which builds lot of credibility to our products,” he mentioned. 

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