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24 Mantra Organic to target both retail and HoReCa with ready-to-cook product range

Wednesday, November 22, 2017, 10:00 Hrs  [IST]
HBI Staff| New Delhi

Sresta Natural Bioproducts, promoters of 24 Mantra Organic brand of organic products, which has added  ready-to-cook convenience food solutions to their portfolio of products in recent years, will be targeting both retail and HoReCa market with a diverse range of convenience food products. The company has developed a wide range of tasty products like Ragi Idli, Kanda Poha, Gojji Avalaki, Millet Dosa, Pongal, Whole Moong Khichdi, Biryani, etc. for the retail market.

“Our new range of ready-to-cook products has been received well by all types of consumers including hotels and restaurants. These products taste fresh and authentic,” said N Balasubramanian, CEO, Sresta Natural Bioproducts. Talking specifically on the HoReCa, he said that these businesses are highly dependent on good chefs for quality and consistency. But with the new ready to cook products Businesses need to be over dependent on chefs. ‘With our products, customers will not be able to differentiate between chef cooked food and food made using ready-to-cook packs,” he said. “We are eliminating a major pain point of hotel and restaurant units,” he added.

When asked about differentiated packaging for HoReCa, the CEO said that the company can offer bulk packs for such customers based on their requirements. 
Sresta is also in the process of adding more products into the ready-to-cook category in coming months. Balasubramanian said that they will be adding another 8-10 new products from different regions of India in the next one year. “We don’t have products from North Indian cuisine now, so we will try and add few from that region. Similarly, sweets are missing in our product portfolio.”

Talking about the organic food market, Balasubramanian said that the awareness is picking up among the customers on the health benefits of organic food, which even hotels and restaurants can cash in by making a “differentiated offering” to the customers. “We are ready to work with such people,” he stated.

Sresta Natural Bioproducts engages farmers for organic cultivation. The company work directly with 45,000 farmers with over 225,000 acres of land under organic farming across India.

 
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